As a young black girl living in the United States, I have experienced firsthand the pain of being subjected to racialize efforts and being treated as less than my worth. One such example that is deeply personal to me is the branding of Mrs. Butterworth's syrup bottle, a popular product found in stores nationwide. This brand perpetuates harmful stereotypes, specifically the mammy stereotype which has long been used to marginalize and demean black women.

The controversy with Aunt Jemima is that its origins were actually based on a racial stereotype and change has been made within the packaging of this syrup bottle along with the name. The issue with Mrs. Butterworth's syrup bottle is that the shape of the bottle is merely close to the mammy stereotype which is caricature to looks of a Black women. And if change has been done to one company I think they should continue to make change within this brand of syrup. Improving its efforts of reducing the racial inequalities being done within brands/companies. 

 
Racial inequality within company brands is not just an issue with Mrs. Butterworth's but a widespread problem that needs addressing urgently. According to a 2020 study by Color Of Change Hollywood (COCH), only 5% of writers across TV shows are Black, leading to lack of representation and perpetuation of harmful stereotypes. 

We need companies to take responsibility for their role in this systemic issue by reevaluating their branding strategies and ensuring they promote equality rather than deepen racial divides.

By signing this petition, you are advocating for change within these companies starting with Mrs. Butterworth's syrup bottle design - demanding them to eliminate any form of racial stereotype from their branding strategy henceforth. Stand with us against racial inequality; your signature can make a difference!

Rather than continuing to support Mrs. Butterworth's syrup we can fight against these efforts by slowing down on buying this brand and maybe look into some Black owned syrup brands, and with this we can move towards a more diverse economic system for all and to show others that they are important and as equal as any other thriving race. For example one Black owned syrup brand we can consider trying is Michele's. This is a syrup company founded by Michele Hoskins and Is currently located originally located in South Holland, Illinois. 

Lets work towards less racism and judgement along with stereotypes being made against those of color, And stop treating others like they less than a person.