DEMAND NFL INVESTIGATE: the $500M bait-and-switch sales at New Nissan

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The Issue

This petition is to call upon both regular folks, people who bought Platinum / Pinnacle PSL's, and everyone that loved Dolly (Don't sign if you didn't love Dolly).  For the most part, the NFL is larger than any local government in the United States. 

It is for anyone who may ever visit Nashville, anyone who may ever buy a ticket to a Titans game, a concert, a college event, WrestleMania-scale show, or Super Bowl LXIV in 2030, those who hope to walk into the new Nissan Stadium and for those told that spent every season since 1998 attending games on the east bank; rain or shine, and snow & melt your shoes temperatures.  The foundation of our new home is not so bright in our opinion.  If it can be so easily quietly rewritten on a private PSL members pages- every later buyer inherits the rewrite.  This is for historical reference over the next 50 years when many other NFL teams will determine pubic and private finance of their stadiums.  It's for Nashville, it's for truth and transparency.  It's for you.

Weather you gave your hard earned money was made to purchase the top row in the 300's or are a 25 year members of the Platinum Club "Old Nissan"; you either live here or may wish soon want to live here.  The new Nissan Stadium, along with season-ticket holders, small-business owners, future single-game buyers, Nashville visitors, and Tennessee fans funded an epic stadium that will carry generations of memories inside the building.  

Nashville Metro Council authorized this stadium’s public financing on final reading in April 2023 on a 26–12 vote. Current Mayor Freddie O’Connell voted no as a council member and now holds the office that still oversees the Sports Authority. Public money and PSL money built the new building. The people who voted the bonds on should now demand that the premium product sold to finance it is the product delivered.  

Starting in late 2023, the Tennessee Titans invited the franchise’s most valuable personal seat license (PSL) holders to 'Titans House' for an invitation only chance to be one of the first to have a chance at purchasing in the new all inclusive Platinum Club, with never before seen amenities. The first wave of inventory was the most expensive product in the building: the 1960 Club and the Platinum Club. Both clubs were sold as fully all-inclusive.   These VIP's were told they were lucky to have such an opportunity.  Those seat licenses (the right to continue purchasing further years season tickets) sold out in about three months, far ahead of schedule. Demand was so high that longtime club members, small-business owners, and high-value PSL holders still waited months for their turn to purchase.  The long wait list for a one-on-one appointment with a VIP sales executive and a 90-plus-minute presentation, would be worth your wait. The first group that invested over $125 million, was supposedly people who already bled Titans blue standing in line for the right to write a five-figure, and six-figure checks . Sports Business Journal and the team’s own stadium site described that wave as lower-bowl seating inside the 15-yard lines with luxury seating, dedicated entrances, and all-inclusive food and beverage Platinum club as something you would be lucky to have an opportunity to purchase.  Left unchecked;  it is forecasted  the unfilled promises, increasing face value of tickets, and the Nashville Super Bowl -land the Titans ownership group with a windfall of an $500-$800 million from 2027-2033.

WHAT WE WERE SOLD

At Titans House, the Platinum Club — now branded The Pinnacle Club — was presented as an elite, all-inclusive private club in the most premium seat locations in the building.  Not just “a nicer chair.” A different product from the rest of the 100 level, with the best site lines and premium food and beverage - all inclusive. Official team and stadium materials sold that room as a full-service hospitality club: long attended bars, bottle displays, lounge seating, and a field-facing service rail — not your normal stadium fare; the best food in beverages of any stadium in the world.  Exclusive entrances, parking, and an endless list of top VIP perks.

We were told:

The Platinum Club was 1/8th the size of the current club.  This limited seating was so that food and beverage would be the most elevated experience of any NFL stadium.  The  current Nissan Stadium club fare and vendors would be gone- replaced with private chefs, a changing curated menu, new vendors, and an assortment built for every palate.  All-inclusive beer and wine would be included with every Founding Member, and those lucky enough to get a ticket to a game. Described as an elevated Lexus-lounge (Bridgestone Arena) concept: you will not have to pull out your wallet.  You used a laser pointer to select your desired seat in a 3D model of the new stadium; which you were not allowed to photograph.

Service would match the price: attended bars, a private retreat, entertainment inside the club.  The same seats could be used for other events in the new building. Founding members were treated like founders: custom Tiffany wine glasses which were carried off in the Tiffany Blue bags with custom engraved New Nissan wine bottles, jewelry boxes with platinum guitar picks, and the list goes on. The price matched the pitch. In the old building, club PSLs were in the neighborhood of $1,500 a seat with face values around $200 a game. For this product, members paid roughly $25,000 to $35,000 per PSL, with game-day face values around $550 to $650, and 10-year payment plans offered so the most loyal Titan's patrons would not miss out on a once in a life time opportunity. Two seats commonly meant approx. $70,000, just for the PSL.  Annual season tickets were roughly another $5,500 per each seat.  Six seats meant well over $200,000 spent . Many buyers were longtime Titans fans and local small-business owners who were sold an entertainment product they could take clients and family into without running a tab, and an investment in not only their town, but their family.

Both clubs were sold as all-inclusive. The 1960 Club was pitched as the highest of the high end: field-level access, a select group, and a still higher PSL and face value. Platinum / Pinnacle was sold as the all-inclusive club in the most premium seat locations for members who wanted that same no-wallet standard without the 1960 price. Members who could not stretch to 1960 were told Platinum / Pinnacle was the right all-inclusive club for their budget and seat location.  

This was the first premium section to sell out. That is not an accident. Do you really believe the limited Platinum Club — now the Pinnacle Club — would have been the first seats to sell out at more than $25,000 a seat, plus about $550 a seat per game, if the included perks were unlimited hot dogs, water, and soda? That is more than $1,100 per game for two people. No one can eat and drink $1,100 in hot dogs and soda in one afternoon.  Well maybe Joey Chestnut.  The organization did not treat this like ordinary club seating. After the sale, they curated our “Platinum experience.” They asked founding members:

Favorite beverage / drink of choice
Favorite Nashville restaurant(s)
Dietary restrictions
That is the paperwork of a private dining room and an attended bar, not a hot-dog stand. You do not collect a member’s drink of choice if the included list is water, lemonade, and soda. You do not ask for favorite Nashville restaurants if the menu is burgers, pretzels, and “those types of things.” You do not inventory dietary needs for grab-and-go stadium fare that is already sold on every concourse.

They asked those questions because the product they were selling was personal, elevated, and all-inclusive. The gifts, the founder language, and the intake form all said the same thing: this club was supposed to know who we are.  The Platinum sales representatives are now gone after overpromising from the very limited information Platinum / Pinnacle Club members can get out of the newly formed "Titans Reserve" team; with no direct contact or replies to email.

WHAT WE ARE NOW BEING TOLD

With the stadium still months from its planned February 2027 opening, the product has been quietly rewritten — and not in public. This downgrade was released only to Pinnacle Club members through private access to a Titans Reserve page. It was not put out as a press release. It was not posted for the millions of Nashville visitors, Tennessee taxpayers, season-ticket holders, and Titans fans who will walk into a publicly subsidized stadium and be asked to treat “Pinnacle Club” and “all-inclusive” as premium words. If this amenity sheet had been released to the general public when the seats were sold, the rush to pay $25,000–$35,000 a seat would not have happened. PSL holders are now locked into that raw deal while the organization tests whether a private member page is enough to keep the city from seeing it. When members push back, they are pointed to titans.reserve@titans.nfl.com — a nameless, faceless inbox. There is no owner on it. There is no president on it. There is no person who sat in Titans House and sold the all-inclusive club. A private page and an anonymous league-domain email is not accountability.

The public internet has been cleaned up the same way. The club and suite benefit lists that sold this product — all-inclusive food and beverage, attended bars, the elevated private-club pitch — have largely been scraped off the team’s public pages. What a new visitor finds now is “sold out.” The promise is gone. The inventory label remains. That is how a bait-and-switch survives contact with Google: take down the amenities, leave the sold-out badge, and move the real news onto a members-only Titans Reserve page.

Even that private page does not answer the people who already paid. Hundreds of millions of dollars in personal seat licenses are already in. The stadium is months from opening. The Titans Reserve FAQ still says: “Check back closer to the opening of the new Nissan Stadium for answers to all your questions!” That is not a FAQ. That is a stall. The money cleared. The questions did not.

This did not arrive as a press release. A small banner was added to the new Titans Reserve website — the private login page for PSL club owners. That banner now says “non-alcoholic beverages.” When members reached the organization for comment, Tramaine Parks of the Tennessee Titans apologized and said the club would be “standard game day fare such as burgers, hot dogs, pretzels,” and that beverages would be water, soda, and lemonade. That is the team’s own description of a product that was sold as an elevated, all-inclusive private club.

Food is now “standard game day fare”: burgers, hot dogs, pretzels
The Titans Reserve banner says “non-alcoholic beverages” — Parks specified water, soda, and lemonade
Cash bars — including draft beer that costs about a dollar to pour and will be sold back at $10–$15
Presale access to third-party events — not your same seats
An “opportunity to purchase a nearby parking space,” which anyone can already buy
The 1960 Club still gets the true all-inclusive treatment. 1960 guests can come up into the Pinnacle Club and use a “King Pass” for all-inclusive alcohol in our room and throughout the stadium. That pass was never mentioned in the Platinum sales presentation. Other even more ultra premium seating products introduced later are now advertised as being given access to the Platinum club with a "King Pass" . Official King Pass pages for other products in this building describe an all-inclusive pass for free concessions:

https://newnissanstadium.com/introducing-touchdown-suites/
https://newnissanstadium.com/introducing-the-studio-box/

Regular Pinnacle members with $550–$750 “all-inclusive” per seat tickets cannot get a Busch Light included. 

THE HYPOCRISY OF THE QUIET INTRODUCTION TO CASH-BAR, AND NORMAL STADIUM FARE FOOD

The club that was sold as all-inclusive will not even include a draft beer. That is not a cost problem. It is an enrichment decision.

A 16-ounce draft Miller Lite is cheap to pour. A half-barrel keg holds about 124 sixteen-ounce servings. Wholesale and retail keg pricing for Miller Lite commonly lands around $125 to $170 a half-barrel — on the order of $1.00 to $1.40 in liquid cost per 16-ounce pour, before a cup. Stadium contracts are often better than a liquor-store keg. Call the operator’s product cost roughly a dollar a beer. Against a $550 to $650 “all-inclusive” face value, that dollar is rounding error. Two beers would cost the building about two dollars. The ticket already collected five or six hundred.

Instead of including that dollar pour, the organization turned the bars into cash bars and will sell the same beer back to the people who already paid for it — likely at $10 to $15 a cup, the going stadium rate. That is not hospitality. That is taking an included benefit off the table so ownership can sell it again.

Run the membership math they created. Take 2,000 people in these most premium seats. Two beers each, eight home games: 32,000 beers in a regular season. At $12 a cup that is about $384,000 in a single season from beer that was supposed to be in the ticket. Product cost on those 32,000 pours is on the order of $30,000 to $45,000. The rest is margin — extracted from the same club they marketed as “never pull out your wallet.” Spread that over two sidelines, more games, concerts, and a 30-year PSL, and the cash-bar conversion is not a rounding error. It is a second bill on top of the first.  Now you have to spend $100,000+ per seat for a "King Pass" (first reported within the last 90 days) in ultra premium seating.

And the first bill does not come back. If you bought the PSL, the terms can be rewritten on a private Titans Reserve page and you still cannot get a refund. You are locked into licenses that, at $25,000 to $35,000 a seat across a few thousand of the most premium locations, produced on the order of $100 million in PSL capital for an all-inclusive product that is now hot dogs, soda, and a $12 beer. Members call that what it is: a $100 million bait-and-switch. You paid for the club. You cannot unwind the license. They kept the money. They pulled the beer.

WHY THIS IS BIGGER THAN ONE CLUB

This is not only a fight among ticket holders. It is a consumer-trust story about a publicly subsidized NFL stadium — and about every brand that put its name on the lie.

Anyone who later buys a Pinnacle / Platinum ticket for a Titans game, a concert, or any other event inherits this watered-down product.
Personal seat licenses are not a side perk. They are construction capital. Metro materials projected about $270 million in PSL proceeds toward the stadium, as part of the Titans’ roughly $840 million share of a $2.1 billion building that also took about $1.26 billion in public money. Under the stadium documents, PSL receipts are a defined construction contribution — money that helped the project move from a vote to steel in the ground. Wave 1 was only about 10 percent of the seats: the 1960 Club and Platinum Club, lower bowl inside the 15-yard lines. Members estimate on the order of 2,000 of those most premium seats per sideline. That is a thin slice of the bowl and a fat slice of the cash. At $25,000 to $35,000 a PSL, and higher in the 1960 tier, a few thousand licenses produce well over $100 million before anyone buys a $550 game-day ticket. Those seats sold out first — about 2.5 times faster than the team said it expected — and that early premium money was a high percentage of the overall PSL contribution that funded the start of construction. The people who underwrote the building first are the same people now being told all-inclusive means hot dogs and soda.
A clause that says “we can change amenities” is not a license to market one club and deliver another. Tennessee’s Consumer Protection Act treats bait-and-switch and advertising that is not a bona fide offer of the advertised goods or services as unfair or deceptive acts. We are asking the Attorney General to look at the sales presentations, leave-behinds, emails, intake forms, the private Titans Reserve page, and the contracts alongside the new amenity sheet.
Pinnacle Financial Partners put its name on this room and called it an all-inclusive premium hospitality space. Sodexo Live! will serve it. Metro Nashville and the Sports Authority helped fund the building. The NFL will stage major events in it. None of them get to treat a private member page as the whole story. If Pinnacle’s name is on the door, Pinnacle owns the product behind it.
THIS STADIUM IS ABOUT TO HOST A SUPER BOWL

On May 19, 2026, NFL owners awarded Super Bowl LXIV to Nashville. The game is scheduled for February 10, 2030, at the new Nissan Stadium — Tennessee’s first Super Bowl. Commissioner Goodell called the 2019 Draft in Nashville one of the great fan events in league history and said Super Bowl LXIV at the new stadium is the next step. Amy Adams Strunk thanked Goodell, her fellow owners, and the Nashville Convention & Visitors Corp. The league’s Fan Engagement and Major Events Committee reviewed the host proposal before the vote.

That vote has consequences. In 2030 the world will not be buying a private Titans Reserve page. It will be buying Nissan Stadium, the Pinnacle Club name, and whatever “premium” and “all-inclusive” mean in this building. If founding members who paid $25,000–$35,000 a seat are told that all-inclusive is hot dogs, water, and soda — while other products walk into the same club with a King Pass — every Super Bowl hospitality buyer, every sponsor, and every national reporter will be entitled to ask the same question we are asking now.

The NFL does not get to treat this as a local ticket dispute. The league picked this building as a Super Bowl stage. Club-business and major-events leadership — Peter O’Reilly, Renie Anderson, the Fan Engagement and Major Events Committee, and the owners who voted yes — should require the Titans to honor the all-inclusive product they sold, or require them to stop using those words. A Super Bowl host that hides a premium downgrade on a members-only page and answers complaints at titans.reserve@titans.nfl.com is not ready for a global event.

We are not asking for a new building. We are asking the Titans, Pinnacle, and the NFL to sell what they already sold — before the first regular season in this stadium, and before Super Bowl week.

WHAT WE DEMAND

Restore the product that was sold. Put all-inclusive food and beverage back in The Pinnacle Club for every event the ticket covers, including beer and wine, attended bars, and a changing elevated menu — not grab-and-go and a cash bar. If 1960 Club members and other products receive a King Pass into our room, Pinnacle members receive the same alcohol package in our own club, at minimum.
Put it in writing. Attach a binding amenity rider to every Platinum / Pinnacle PSL and season ticket. If the organization later cuts food, drink, or access, the holder gets a documented make-whole: a refund, a price cut, or a move into the product actually being delivered.
If you will not restore the product, make people whole — including a real refund path. Right now a PSL holder cannot get the license money back when the team changes the product. That is the lock-in. Offer a real choice, not a shrug: restore amenities, including draft beer and wine; or refund or reprice the PSL to the actual non-inclusive club product being delivered, including credit for the difference between the sold $25,000–$35,000 Platinum / Pinnacle license and a true 100-level club license; or allow a no-penalty transfer or relocation into a product that matches what was purchased. Game-day face values of $550–$650 cannot be defended for water, lemonade, soda, and a $10–$15 cash-bar beer that costs about a dollar to pour.
Stop dressing ordinary ticket features up as club value. If event access is no longer “your exact seats,” say so in plain English. If parking is not included or reserved, do not list “opportunity to purchase” as a premium benefit. Publish a side-by-side: what Titans House sold versus what a Pinnacle ticket includes on opening night. And explain why you collected favorite drinks, favorite restaurants, and dietary restrictions if none of that information will be used.
Come out of the quiet period. Stop hiding this on a private Titans Reserve page. Controlling Owner Amy Adams Strunk, President & CEO Burke Nihill, Pinnacle Chairman M. Terry Turner, Sodexo Live! CEO Belinda Oakley, Mayor Freddie O’Connell, and the Metro Sports Authority should answer in public how a club sold and branded as all-inclusive became grab-and-go hot dogs and a cash bar. Pinnacle put its name on “an all-inclusive premium hospitality space.” That name is now on the line. If Pinnacle will not defend the product attached to its brand, it should demand the Titans restore it or take the name off the door. Commissioner Goodell, Peter O’Reilly, and the owners who awarded Super Bowl LXIV should not accept titans.reserve@titans.nfl.com as the official answer.
We call on the Tennessee Titans, Pinnacle Financial Partners, Sodexo Live!, Metro Nashville, the Tennessee Attorney General, Commissioner Goodell, and NFL ownership to make this right before the first event in the new Nissan Stadium — and before Super Bowl LXIV.

SIGN IF YOU

Hold a Platinum / Pinnacle PSL or ticket
Ever bought or might buy a club seat for a Titans game, concert, or other event
Are a season-ticket holder watching how this organization treats the people who paid first and most
Are a Nashville or Tennessee taxpayer who helped fund this stadium
Believe “all-inclusive” has to mean what it meant in the sales room
May ever visit Nashville or attend any event — Titans game, concert, college, or Super Bowl LXIV — at the new Nissan Stadium

The Decision Makers

Dan Werly
Dan Werly
Chief Operating Officer, Tennessee Titans
Amy Adams Strunk
Amy Adams Strunk
Controlling Owner and Board Co-Chair, Tennessee Titans
M. Terry Turner
M. Terry Turner
Founder and Chairman, Pinnacle Financial Partners
Belinda Oakley
Belinda Oakley
Chief Executive Officer, Sodexo Live! North America
Adam Nuse
Adam Nuse
Senior Vice President and Chief Revenue Officer, Tennessee Titans

Supporter Voices

Petition Updates