As a passionate fan of iconic soaps like Coronation Street and Emmerdale, I have long looked forward to their weekly broadcasts. These shows have been a staple of our television screens for years, providing not only entertainment, but also a sense of connection and comfort, particularly for those of us who live alone. However, ITV has increasingly bumped these beloved programs from their regular slots, sometimes twice a week, to make room for football broadcasts. This shift in priorities is disappointing, valuing football fans over the loyal audience of soap operas. While football is undeniably popular, ITV should consider broadcasting it on an alternative channel, rather than disrupting the routine of the millions of viewers who tune into Coronation Street and Emmerdale each week. According to BARB data, Emmerdale was the most-watched soap in 2019, attracting an average of 6.7 million viewers. This petition is not just about preserving tradition, it's about respecting viewers' choices and schedules. ITV should be reminded that not everyone wishes to watch football. By signing this petition, you are helping to urge ITV to uphold the regular scheduling of Coronation Street and Emmerdale, and to show football on a separate channel. Please sign this petition and let ITV know that their decision is not acceptable.