Demand Belift Lab to Protect, Support, and Fairly Treat ILLIT
Demand Belift Lab to Protect, Support, and Fairly Treat ILLIT
The Issue
ILLIT debuted on March 25, 2024, and from their very first day they were thrown into chaos they did not create. Before they could even introduce themselves to the world, they were made targets of plagiarism accusations tied to an internal corporate war between HYBE and ADOR, a dispute between adults in boardrooms that had nothing to do with five girls who just wanted to make music.
They spent their entire rookie year not being celebrated but being defended. Their achievements were overshadowed, their name was dragged into controversies they had no part in, and the hate meant for a company landed on them as individuals.
Former "ADOR" CEO Min Heejin publicly named ILLIT in a press conference and accused them of copying NewJeans concept and identity before they even had a chance to establish themselves. These allegations spread everywhere while Belift Lab stayed silent and left them completely unprotected.
Better protection from hate — The company has a responsibility to actively shield their artists from targeted harassment and coordinated hate campaigns, not stay silent while it happens.
More creative freedom — Let ILLIT grow as artists with a genuine identity, not just a product to be managed.
A guarantee no artist will be forced to leave — We have witnessed what happened to Heeseung of ENHYPEN, quietly pushed out, erased from group content, and had his own words trimmed from uploaded videos. No ILLIT member should ever face what he went through transparency and respect for every artist is not optional.
As a fan who has watched ILLIT since debut i witnessed firsthand how coordinated hate campaigns affected their visibility and mental wellbeing within weeks of debuting they were trending for all the wrong reasons while their actual music was ignored.
ILLIT's debut was one of the fastest selling of 2024, the plagiarism accusations trended globally within 24 hours of the press conference, the Heeseung petition reached 2 million signatures in one week showing the scale of fan concern about HYBE's treatment of artists.
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The Issue
ILLIT debuted on March 25, 2024, and from their very first day they were thrown into chaos they did not create. Before they could even introduce themselves to the world, they were made targets of plagiarism accusations tied to an internal corporate war between HYBE and ADOR, a dispute between adults in boardrooms that had nothing to do with five girls who just wanted to make music.
They spent their entire rookie year not being celebrated but being defended. Their achievements were overshadowed, their name was dragged into controversies they had no part in, and the hate meant for a company landed on them as individuals.
Former "ADOR" CEO Min Heejin publicly named ILLIT in a press conference and accused them of copying NewJeans concept and identity before they even had a chance to establish themselves. These allegations spread everywhere while Belift Lab stayed silent and left them completely unprotected.
Better protection from hate — The company has a responsibility to actively shield their artists from targeted harassment and coordinated hate campaigns, not stay silent while it happens.
More creative freedom — Let ILLIT grow as artists with a genuine identity, not just a product to be managed.
A guarantee no artist will be forced to leave — We have witnessed what happened to Heeseung of ENHYPEN, quietly pushed out, erased from group content, and had his own words trimmed from uploaded videos. No ILLIT member should ever face what he went through transparency and respect for every artist is not optional.
As a fan who has watched ILLIT since debut i witnessed firsthand how coordinated hate campaigns affected their visibility and mental wellbeing within weeks of debuting they were trending for all the wrong reasons while their actual music was ignored.
ILLIT's debut was one of the fastest selling of 2024, the plagiarism accusations trended globally within 24 hours of the press conference, the Heeseung petition reached 2 million signatures in one week showing the scale of fan concern about HYBE's treatment of artists.
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Petition created on 25 May 2026