BrewDog has reached a new low by releasing beer bottles made out of dead animals in their most recent publicity stunt. The End Of History features beer served in bottles made of stuffed animals at a price of £500 a bottle.

BrewDog co-founder James Watt describes The End Of History as 'a perfect conceptual marriage between taxidermy, art and craft brewing'. The packaging was created by a taxidermist and all the animals used were allegedly road kill. A limited edition of twelve bottles of The End Of History ale have been made and placed inside seven dead stoats, four squirrels and one hare.

http://www.bbc.co.uk/news/uk-scotland-north-east-orkney-shetland-10725024

Please let them know what you think of their marketing gimmick !