Colorado Serenity, Inc. distributes its magazine, Colorado Serenity, to all of the postal customers in the Evergreen postal area via bulk mail, whether they want to receive the publication or not. 

Distributing the magazine to everyone in the postal code could be viewed as a waste of natural resources for those who do not read or want the magazine.  Further, the magazine has recently become political and may be offensive to some who do not agree with the magazine's opinions and, yet, there is currently no way to opt out of receiving the publication:  Colorado Serenity's response to attempts to opt out has  been 'sorry, we use bulk mail and can't exclude individual recipients.'

Sending unwanted advertising mail is in direct violation of the ruling in Rowan vs. The United States Postal Service and subsequent lower court rulings, which state that an addressee of postal mail has unreviewable discretion to decide whether to receive further material from a particular sender, and a vendor does not have a constitutional right to send unwanted material to an unreceptive addressee. 

Rather than everyone in Evergreen, CO filing a form PS 1500 (as required by the Rowan ruling) and overburdening the already overworked postal service, Colorado Serenity should find its own solution.  If Colorado Serenity cannot determine a way to exclude recipients using bulk mail then it needs to develop its own mailing list, pay the appropriate magazine rate, and delete addresses who opt out. 

It is time for Colorado Serenity to stop hiding behind the bulk mail excuse and allow postal users the ability to stop receiving its publication if they find it offensive or harmful to the environment.