Decision Maker Response
Jul 3, 2014 — Thank you for taking the time to make your views known to us. We share your concern about all issues involving protection of the environment.
We have already made significant strides in honoring our commitment to environmentally safe packaging. As the leader in Oral Care, we are especially proud to share that, as the result of a breakthrough innovation; our global toothpaste laminate packaging is the most material efficient in the oral care category saving over 2,000 tons of plastic laminate annually while maintaining the product performance and integrity of our toothpaste.
On an ongoing basis, we actively pursue technology relating to the development of more sustainable packages. A team of professionals within our company evaluates new package designs with a Life Cycle Analysis (LCA) tool in order to optimize our packaging.
In consultation with As You Sow, Colgate has developed new packaging sustainability commitments for 2020.
As part of our 2020 Sustainability Strategy, Colgate is committing resources to enable breakthrough innovation in oral care packaging. We are also committing to work with stakeholders to drive continuous improvement in local recycling systems.
We have already teamed up with TerraCycle, and they have created almost 10,000 Oral Care Brigade locations across the US to collect used toothbrushes and toothpaste tubes which will be turned into new products and materials, keeping that waste from landfill. To learn more about this program and TerraCycle visit http://www.terracycle.com/en-S/brigades/search.html?commit=Search&query=colgate
Colgate is committed to increasing the recycled content of our packaging across all product categories. We have already exceeded our 2015 goal to increase recycled content of our packages by 20 percent by 2015. We will increase the recycled content in our packaging to 50 percent by 2020.
We have eliminated all heavy metals from the inks and colorants used in our packages.
We believe in continuous improvement and will continue to look for ways we can help protect our planet. For more information on our commitment to sustainability please click here http://www.colgate.com/app/Colgate/US/Corp/LivingOurValues/Sustainability/HomePage.cvsp