Change the PATH logo to be more intuitive & accessible


Change the PATH logo to be more intuitive & accessible
The Issue
Toronto’s current PATH system logo is often mistaken by tourists as 4 separate icons because it has 4 separate coloured letters, all with different fonts & enclosed in their own boxes. I’m a tour guide and many guests assume that one means “parking”, another “accessibility” another “hospital”, etc. Also, many people find the blue in the “T” very hard to see from a distance more than 3-5 meters away. It seems like changing the overall shape to be a circle, the shade of blue, and potentially the fonts would significantly improve how accessible & intuitive the sign is.
Yours truly, a Tour Guide.
The Issue
Toronto’s current PATH system logo is often mistaken by tourists as 4 separate icons because it has 4 separate coloured letters, all with different fonts & enclosed in their own boxes. I’m a tour guide and many guests assume that one means “parking”, another “accessibility” another “hospital”, etc. Also, many people find the blue in the “T” very hard to see from a distance more than 3-5 meters away. It seems like changing the overall shape to be a circle, the shade of blue, and potentially the fonts would significantly improve how accessible & intuitive the sign is.
Yours truly, a Tour Guide.
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Petition created on June 14, 2023