"Born in an era when racism and bigotry were accepted by the dominant culture, "Indian" sports brands have grown to become multi-million dollar franchises.

The intolerance and harm promoted by these “Indian” sports mascots, logos, or symbols, have very real consequences for Native people. 

Specifically, rather than honoring Native peoples, these caricatures and stereotypes are harmful, perpetuate negative stereotypes of America’s first peoples, and contribute to a disregard for the personhood of Native peoples." -NCAI

Learn more here: http://www.ncai.org/proudtobe

The Hays High School mascot is a blatant display of racism. The mascot represents a Native American person at this predominantly white high school. The mascot is also called an "Indian" while intended to represent a Native American person.