Why you don’t need sugar for great taste

We want to encourage consumption of reduced sugar products. This is because we know that excessive sugar consumption is damaging the nation’s health. But it’s not easy to cut down. Eating healthy all the time is hard. And boring. Well actually … we disagree. Recent innovations have proven that you can indulge without having to compromise on your health. At Oppo, we use the natural sugar substitutes steviol glycosides (from stevia leaf) and erythritol (from corn). Having just won a Great Taste Award, we also know that sugar isn’t necessary for indulgence. And we’re not alone. There are multiple brands across the food and drink spectrum creating indulgent products with a fraction of the sugar content. (Many of them are joining us on this very petition, so watch this space...) There’s no shortage of innovation in this area. But it doesn’t come cheap. With obesity levels rising, let’s not keep this innovation accessible to only the wealthy few. As an update, we’ve just passed 2,000 signatures! We need your help to get to 2,500. Please share the link to this petition on your facebook page. Together, let’s get sweet without the sugar… or the cost.