It has come to our attention that CBS is planning to air a Sodastream commercial during the Super Bowl this year. While many Super Bowl commercials are outrageous and sometimes more talked about than the actual game on the following day, this one would be outrageous for a very different reason. Sodastream produces its products in the West Bank, in occupied territories. The US State Department itself refers to the West Bank as "occupied territories". We want to believe that CBS was not aware of that fact when the decision was made to air the Soda Stream commercial, since we're sure your network would not want to be associated in any manner with a company operating in a location that is considered to be illegally occupied both by the international community (UN) and by the United States.
We hope you will reconsider your decision and not air any Soda Stream commercial, so that CBS does not take any part in the illegal occupation of the West Bank and does not stain its image.
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