On Tuesday 25th July, Cheryl Cruwys received a warm welcome from the UICC team in Geneva. The presentation to the staff outlined both density efforts in the UK and around the world. UICC staff were very interested to learn about breast density and impact of health. Letters were hand delivered to the UICC's Chief Executive for calls of support. Following three hours of discussions, a collaboration was formed and Breast Density Matters UK was offered membership. Together, we plan to make a difference.