For years, Strongbow has been a staple drink during my gatherings with friends, a beloved companion at family barbecues, and a refreshing choice at my local pub. But like many other avid drinkers, I have been disheartened by the recent change in recipe and packaging of Strongbow Original Cider. The new flavour and design simply lack the charm and classic taste we all have cherished and grown up with.

Strongbow Original was not just about the cider itself but the nostalgic connection it maintains with its consumers. The old flavour brought with it a sense of continuity and tradition, serving as a reminder of youthful days spent under the sun on a lazy afternoon. The iconic can design was recognisable, symbolising quality and authenticity that can never be truly replicated.

The change in recipe has altered the very essence of what it means to enjoy a Strongbow. A significant number of consumers, much like myself, have expressed disappointment with the inability to enjoy the smooth, crisp taste that was synonymous with relaxation and enjoyment. Many fans on social media platforms and various forums have voiced a shared sentiment of discontent, showing that this dissatisfaction is neither isolated nor minor.

We understand that companies may feel the pressure to innovate to stay relevant, but it is crucial to also remember and honour the preferences of loyal customers who have supported the brand for years. By reverting to the original Strongbow cans in taste and design, Heineken UK will strengthen their brand loyalty and potentially regain the consumer base that has become divided over this issue.

I urge Heineken UK to listen to the voices of devoted fans and return to the classic recipe and design of Strongbow Original. Let us revive the taste and style of our favoured drink, which holds not only a delightful flavour but also precious memories.

Sign this petition today to bring back the original Strongbow cans and return the satisfaction of enjoying our favourite cider.“