The year was 1977 when Bojangles first opened its doors, establishing not only a brand but a legacy. A legacy that was marked by its iconic logo—a representation of tradition, community, and flavors that became a beloved part of many people's lives. Yet, this cherished symbol was altered when Bojangles changed their logo and dropped the apostrophe from the name in August 2020, taking away a piece of nostalgia that many hold dear.

The 1977 Bojangles logo was more than just a branding choice. For countless loyal customers, it represented fond memories of warm family meals, first dates, road trips, and those unplanned stops along the way for a beloved biscuit. The distinctive logo was a beacon of familiarity in an ever-changing world.

The decision to change Bojangles' logo and name was likely made with good intentions, aiming for modernization and a refreshed brand identity. However, this new change fails to capture the essence and the emotional connection that the original logo held for so many. Studies have shown that nostalgia can be a powerful emotional driver, promoting brand loyalty and customer retention. According to a Journal of Consumer Research study, nostalgia can increase brand attachment by 45%. Restoring the original logo can strengthen Bojangles' ties with its community and potentially boost its customer base.

Here, isn't merely a call to revisit a past design; it's an appeal to acknowledge and honor the deep-seated bond Bojangles' patrons have with a hallmark of the original branding. The logo is more than a marketing tool—it's a treasured symbol that resonates with generations who've grown up with Bojangles as a part of their lives.

Restoring the 1977 logo is a tangible way Bojangles can signal its commitment to its roots and appreciation for its devoted customer base. It's a simple, yet profound gesture that can bridge the gap between tradition and modernity, inviting long-time patrons to fall in love with the brand all over again. Let's unite in this effort and urge Bojangles to bring back the 1977 logo, reinstating a beloved emblem of warmth and tradition.

Sign this petition to show your support for bringing back the 1977 Bojangles logo—a step towards preserving a small but meaningful piece of history that can once again adorn our neighborhoods and tell our stories. Let's remind Bojangles of the power of nostalgia and community connection.