As a child I remember being drawn to SoBe drinks. Their fun colors and the iconic lizard on the bottle drew me in. What made me a fan of SoBe was the taste. Trying to get a taste of my childhood, I realized that SoBe was unfortunately discontinued and I wouldn’t be able to relive the memories of going into my local store for my favorite drink. 

Thinking back on my childhood I realized how much SoBe was apart of it. I decided to make a video reminiscing SoBe. As I was reading the comments, I realized that I wasn’t alone. So many people remember SoBe and were saddened by its decrease in availability. 

SoBe has gone through many evolutions throughout the years but the demand never stopped. Seeing many people online demanding SoBe to be brought back, I believe SoBe has the potential to make a tremendous comeback. Bringing back SoBe would also expose a new audience and generation to finally experience SoBe themselves. PepsiCo has the opportunity to bring back our beloved SoBe drink to the market. 

Let’s urge its owners PepsiCo to bring back SoBe to the mass market and continue producing SoBe. We all together can love something back into existence.