The Smorz cereal has been a huge part of my entire life, and is one of my favorite things to eat ever. I have been on every website searching for the cereal for the past year and have seen nothing but cries of sorrow for the most recent discontinuation of this product. It shows me that everyone is willing to pay whatever the price may be for the cereal; I know I am. It is one of Kellogg's most favorite products, so I don't quite understand the reason that it continues to be discontinued. I can only hope and pray that Kellogg's sees this petition with the goal of over 20,000 signatures, and bring this product back to stay for good.