Our Goal:

We call on Toys "R" Us leadership to bring back the classic Toys "R" Us experience that millions of Americans grew up with and loved that sadly shut down 2018 and since have disappointed many of those who enjoyed going to something thats more then just a toy store. 

Many fans feel that recent Toys "R" Us revivals have not fully recreated the experience that made the brand special. While locations such as the American Dream store, the Mall of America store, and temporary holiday-only stores have helped keep the brand alive, they are not the same as having full-sized Toys "R" Us stores available in communities across the country year-round. Not everyone can travel long distances to visit a flagship location, and many families do not have the time or resources to take a road trip just to experience Toys "R" Us. Some supporters even travel to Canada to visit larger Toys "R" Us stores, but many believe American families should once again have access to that experience closer to home. We hope Toys "R" Us will expand beyond a small number of showcase locations and work toward bringing back the large, exciting stores that generations of children and families remember.

For many families, Toys "R" Us was more than a store—it was a destination. The giant toy aisles, colorful signs, Geoffrey the Giraffe, exciting displays, and huge selection of toys created memories that still last today.

What We Are Asking For

• Consider reopening Toys "R" Us stores in communities across the United States (former or abandoned locations, meaning any businesses that have taken over are to relocate in the state/area where they took over or close down at that specific former location to make way for Toys R Us, Babies R Us and Kids R Us).
• Bring back the classic look and feel of the stores, especially outer designs inspired by the 1980s, 1990s, and 2000s, as well as the locations branded under “Geoffrey’s Toys R Us” which has a 90s look to it.
• Expand, revive and strengthen Kids R Us as well as with Toys R Us, and Babies "R" Us brands (not like the way American Dream did with them also WE DON’T TALK ABOUT WHAT KOHL’S DID) by featuring their logos in commercials like they originally did during the previous decades during commercial breaks so viewers will be able to know where to buy the specific item spoken about on the commercial, like for new hit toys (Toys R Us), baby supplies, toys, clothing and furniture (Babies R Us) and new hit clothing, outfitting, shoes, and much more like that (Kids R Us).
• Bring back beloved features such as Geoffrey the Giraffe, colorful aisle markers, themed departments, and large toy selections.
• Have some selected locations celebrate the history of Toys "R" Us.
• Discover bringing back Toys R Us’ partnership with Claire’s, which will not only help strengthen the Claire’s brand as its suffering some downfall but also bring back the experience of Claire’s like buying their products.

Why This Matters

Today's children deserve the same magical toy store experience that previous generations enjoyed. Many former customers miss the excitement of visiting Toys "R" Us, Babies "R" Us, and Kids "R" Us and would welcome their return.

This petition represents toy lovers, parents, collectors, and nostalgic fans, including Millennials and Gen Z who want to see these iconic brands thrive again.

Sign this petition if Toys "R" Us, Babies "R" Us, and Kids "R" Us were an important part of your childhood, please sign and share this petition to help show support for bringing back these beloved stores and the classic experience that made them special. LETS REVIVE  2000s-2010s!!!!!!!