We call on the LEGO Group to immediately revoke the authorized reseller status of Bricks & Minifigs until full accountability is established for the alleged theft and mishandling of Bryan Mansell’s $200,000 LEGO collection.

When YouTuber Ben “Reckless Ben” Schneider investigated and brought Bricks & Minifigs scandal to millions of people, Bricks & Minifigs responded not with accountability, but with a lawsuit seeking over $300,000 in damages. They are attempting to financially destroy a citizen journalist for the crime of asking questions and demanding answers on behalf of a family that had nowhere else to turn. They want to bankrupt Ben into silence.

We believe in fighting fire with fire. If Bricks & Minifigs wants to use money as a weapon, then money is exactly what we will withhold. Every dollar not spent on LEGO is a message. One million people refusing to buy LEGO products costs the company an estimated $130 million in annual revenue. That is the kind of number that forces a conversation.

By maintaining Bricks & Minifigs as an “authorized reseller,” LEGO is lending its brand and credibility to a company that allegedly exploited a family, concealed inventory, and is now weaponizing the legal system against the person who exposed them. LEGO’s own values speak to community, trust, and creativity. Those values mean nothing if they don’t extend to how authorized partners treat customers and critics.

We are pledging to stop purchasing LEGO products for ourselves, our children, and future family members until LEGO takes We demand that LEGO:

 1. Revoke Bricks & Minifigs’ authorized reseller status pending a full investigation
 2. Establish accountability standards for all authorized resellers via communication, which up until now, they have been silent.
 3. Publicly commit to protecting consumers who interact with LEGO-affiliated businesses

LEGO, the ball is in your court. Your silence is a answer.