A major corporation is attempting to silence the little guys. Kraft Mondelēz, a global titan in the confectionery, food, and beverage sectors, is taking legal action against Catherine’s Originals and Moo Free, two small vegan businesses that, frankly, pose absolutely no threat to their vast empire. This is an utterly disgraceful David vs. Goliath scenario that kicks sand in the face of innovation and diversity in the food industry.

Catherine’s Originals and Moo Free have carved out niches in the vegan market, offering delicious and ethical alternatives for plant-based consumers, and those with allergies. Their products are not in competition with Kraft Mondelēz but rather provide options for a different set of consumers largely ignored by mainstream producers. Yet, despite this clear distinction, Kraft Mondelēz is pursuing these small businesses under the guise of protecting its brand identity — a move that feels more like an overreach than a necessity.

This legal action pits a multi-billion dollar corporation against two passionate small businesses with limited resources. The cost of legal battles can be financially devastating for smaller companies and can stifle their growth and innovation. Big corporations like Kraft Mondelēz have extensive legal resources, while small businesses have to stretch their already thin margins to fight for their survival. This imbalance not only jeopardizes the livelihoods of those running these small businesses but also threatens consumer choice and undermines the value of supporting local and ethical enterprises.

The actions of Kraft Mondelēz set a troubling precedent. It raises concerns about the future of small businesses and their ability to compete and innovate without the looming fear of litigious giants hunting them down. Instead of fostering an environment that encourages growth and diversity, such actions suppress these principles, ultimately hurting the consumers who benefit from variety and competition in the marketplace.

It's time we stand up for Catherine’s Originals, Moo Free, and all small businesses that bring unique, healthy, and ethically-minded products to our shelves. Let’s tell Kraft Mondelēz that what they are doing is wrong and unacceptable.

Please sign this petition to demand that Kraft Mondelēz drop these unwarranted lawsuits and support a fair and competitive market that allows small businesses to thrive.