Bolton Wanderers is a family club. It has been at the centre of community life in Bolton for more than 125 years.
That is why so many fans are upset that the club has done a deal with the payday lending company Quick Quid. Payday loan companies charge sky-high rates of interest and are looking to exploit people who have fallen on hard times. In this tough economic climate, that includes many Bolton fans.
Last year, a 36-year-old father from Bolton killed himself by setting himself on fire after being hassled by payday loan companies.
We are asking for the board, and the Chairman, Phil Gartside, to reconsider the club's decision to endorse payday lending by allowing Quick Quid to sponsor the kit.