Save LOOΠΔ’s “La Maison”
Save LOOΠΔ’s “La Maison”
Loona (stylized as LOOΠΔ) is a South Korean girl group formed by Blockberry Creative (BBC). Its twelve members were revealed in a periodic fashion, corresponding to their Korean name Idarui Sonyeo (이달의 소녀), which translates to "Girl of the Month". Creators of the viral #StanLoona trend, the group is recognized for their diverse discography, unique individual talents, and strong group performance. Only a year after debut, they were one of the headliners at KCON LA 2019, which drew a record-breaking 103,000 fans to the weekend-long concert.
Not just within K-Pop but across the world, LOONA is a steadily growing force, and the girls behind it are writing the story themselves. As the leader, Haseul, has said, they are a “group that doesn't follow trends, but rather, one that creates them”. With multiple members, notably “ace” Choerry (real name Choi Yerim), participating in choreographing, and others capable of arranging and writing music, their connection and artistic influence on their music extends even further than what they bring to each unique performance —something many fans hope to see even more of in the future. Since debut they have worked hard to spread the message to their fans (called Orbits) to follow their dreams, break out from social standards, and thus fly “Hi High” as their first group title track chanted. Their latest release, Butterfly, was a comeback that fully embodied this message, hoping to further carry it across the globe through its “Butterfly Effect”. The first K-Pop music video to not just feature but openly highlight women from different cultures across the globe, Butterfly was a powerful statement of diversity and inclusivity, in an industry that has often struggled to accomplish either. The members of LOONA have not shied away from this message of acceptance either. When 10th member Chuu’s (real name Kim Jiwoo) solo “Heart Attack” gained attention for depicting a sweet crush from one woman on another, Yves (real name Ha Sooyoung), the other member featured in the video, stated “while the music video was more about longing than LGBTQ, we were amazed that it could be interpreted that way” and that “we want to go beyond gender, race, and nationality.”
Now, in November, fans aren’t just waiting for the groups' next album, but hoping to save one that already exists. LOONA The Ballad was a planned ballad album, originally meant to be released in May of 2019. Its delay was announced along with a teaser published May 31, titled La Maison LOONA, which previewed 3 songs. However, with distributor complications as well as the departure of the A&R director, it was further postponed and possibly scrapped. But with the song files still belonging to the composer(s) (likely including longtime LOONA collaborator MONOTREE) and album rights under BBC, fans are holding onto hope that La Maison does not have to be lost yet. Since the release was presumably partially canceled for fear it would not produce enough revenue, the goal of this petition is to help show BBC demand for the album and that there is no reason to lose an entire body of finished work that the members of LOONA have worked hard on. Orbits have proven themselves a considerable force in the past with voting, even going so far as to send LOONA’s XX album to the top of the US iTunes Charts, 8 months after release. With enough signatures, and perhaps more future efforts to alert BBC, hopefully, this petition can be one step towards fulfilled La Maison’s Delayed but Someday promise.
Thank you for reading and please consider signing and sharing to help. For any questions, or if you are willing to translate this statement so that it can be spread to more people, please contact @sweetvelvt on Twitter. And remember to vote LOONA for AAA and stream Butterfly!