The results are in: Consumers—and the dictionary—aren’t confused! TWEET TODAY!


Last week, on the heels of Big Dairy’s survey on consumer “confusion” over plant milk labels, we decided to clear things up and ask what you think is in your almond milk. The results weren’t surprising: 97% of people were aware that plant milks contain plants—not cow lactations. Now stand up for vegan products by tweeting our results to the FDA today!
As the dairy industry continues flexing its lobbying muscle to urge the FDA to restrict plant-based product labeling, it commissioned a survey to back up its claim that consumers want the agency to restrict the term “milk” from being used on vegan products.
But Compassion Over Killing’s poll reached out directly to plant milk drinkers themselves and found that consumers are overwhelmingly aware that these products don’t contain cow’s milk—and are consciously choosing them.
The FDA doesn’t have to take our word for it, though. Desperate Dairy’s war on plant milk labeling even contradicts the dictionary. Merriam-Webster includes in its entry for milk: “a food product produced from seeds or fruit that resembles and is used similarly to cow's milk.”
And Oxford Dictionaries writes that if the FDA caves to Big Dairy and strips almond milk of its five-century-old moniker, “this raises questions for that other, more traditionally American, not-quite dairy product of nuts: peanut butter. … With such a possible rechristening on the horizon, millions of Americans may soon be packing peanut butter-style spread and jelly sandwiches for their lunches, which seems a change of such magnitude perhaps even the almond milk sceptics will be reluctant to take it on.”
TODAY: Tweet at the FDA that there’s no consumer confusion over compassionate vegan milks! Click here or use our sample below!
SAMPLE TWEET: 97% say there’s no confusion over plant milks in new @TryVeg poll. Even Oxford Dictionary asks: if @US_FDA strips almond milk of its label, why not peanut butter too? The answer: Big Dairy’s desperate to squash plant-based competition. Take action: COK.net/milkcomments
P.S. After tweeting, make sure to submit your comment urging the FDA not to bow to industry pressure by restricting plant milk labels! Click here for details and a sample comment. DEADLINE = January 28.