ACT NOW: Tell FDA not to let Big Dairy squash plant milk competition!

TAKE ACTION TODAY: Submit a quick comment to the Food & Drug Administration (FDA) urging it not to cave to Big Dairy’s attack on plant-based products being named “milk,” “cheese,” and “yogurt”! Click here and use our sample comment below!

As the dairy industry flexes its lobbying muscle to urge the FDA to restrict plant-based product labeling, it seems the federal agency is bowing to industry pressure. The FDA is currently seeking public comments on this issue.

Big Dairy claims consumer confusion over plant-based products, but the industry's desperate efforts are really about squashing competition from thriving makers of dairy-free products as cow's milk sales curdle.

Just recently, the U.S. Court of Appeals for the Ninth Circuit upheld the dismissal of a class action suit against almond milk-makers Blue Diamond, concluding that no “reasonable consumer” is misled by the company’s unambiguous labeling.

Even Danone, the world's largest yogurt producer, has spoken out against changing plant-based labels. Danone North America's Michael Neuwirth said, “Dairy and plant-based products are clearly labeled with nutrition facts so people know what’s in the products."

As COK investigations reveal time and again, cows endure a heartbreaking cycle of abuse in the dairy industry -- and many consumers, increasingly aware of the cruelty and cholesterol in cow's milk, are opting for plant-based milks kinder to animals and their health.

And nearly 10,000 of you have joined Compassion Over Killing in urging the National Milk Producers Federation to clearly label its product "cow's milk," rather than attempting to change plant-based labels.

Now it’s time to take the next step to make sure the FDA hears your voices loud and clear! Click here to submit a quick comment by January 28 urging it not to bow to the dairy industry’s pressure. Use our sample comment below or your own polite message!

SAMPLE COMMENT:

As a consumer of plant-based milk products, I submit this comment to ask the agency not to restrict these products from using the terms “milk,” “cheese,” “yogurt,” “cultured yogurt,” or other dairy food terms on the labels. Consumers are not confused by the content or nutritional profiles of these products. Terms like “almond milk” or “cashew yogurt” already make it abundantly clear that these are not products made with cow’s milk. Current labeling allows consumers like me to quickly differentiate between products and easily seek out plant-based foods and beverages. New labeling regulations are unnecessary, and instead would create significant consumer confusion and inaccurate labeling information.

I respectfully request that FDA refrain from making any change in its enforcement policy with regards to labeling of plant-based dairy products.