Another snake oil press article has been released, and we need your help. Both the first article published on 'BillboardWire' and the new article published on 'ForbesGlobalMusic' under the author 'NewMusicToday', are posted on websites owned by the paid for PR company VirtuoPress. You'll see evidence of this at the bottom of the two websites. VirtuoPress is a paid PR company meaning that individuals pay for them to run strategic campaigns with the purpose of boosting the searchability of the individual they represent. This means, it is highly likely that Azura is paying for coverage on faux websites owned by a PR agency, not for the betterment and development of the Dragon Magic community, but instead to boost her own public profile. Not only is this dishonest, but is raises questions regarding the integrity of her claims in the first place. If she has to pay to tell her truth, I am sorry to say, it probably is not the truth - and the fact that her truth is being published on faux websites posing as larger more established brands only raises further questions around her claims. We cannot let our history and community be erased at the hand of a PR company who are posing our minority religion and spiritual practices as an 'economy' to be sold. If you have not done so already, please sign the petition, then send your email to Contact@forbesglobalmusic.com you can use our template below, you can edit it, or even write your own.
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Dear Editorial Team,
I am writing to raise serious concerns regarding your article titled "How Azura DragonFaether Pioneered the 'Modern Dragon Magic' Pop-Culture Economy" The piece centres on an individual who is currently at the heart of significant controversy within global pagan, Wiccan, and witchcraft communities, particularly regarding the origins of modern dragon‑based spiritual practices. Given the sensitivity and scale of this discourse, the article raises substantial questions about ForbesGlobalMusic’s editorial standards, accuracy, and commitment to responsible journalism.
Your stated aim is to showcase the voices shaping the future of global music, yet it is unclear how this article relates to that mission. Furthermore, you describe your vision as becoming the most trusted global music media brand through credible journalism. Unfortunately, this article falls short of that standard.
Having reviewed your editorial policy, I am concerned about how you ensure that published content is fact‑based and balanced. The article in question does not appear to meet either criterion. It presents a heavily one‑sided narrative in Azura DragonFaether’s favour, with no attempt to engage with the wider community discourse beyond her own digital following. You emphasise diversity and unbiased representation in music, yet this article has little, if any, connection to music, and instead ventures into contested religious history without due diligence.
Your disclaimer page further complicates matters. It states that interviews, features, and reviews reflect the views of individual authors rather than ForbesGlobalMusic. However, the article is attributed only to “New Music Today”—an anonymous profile that has also published a near‑identical article on BillboardWire, another outlet owned by your parent company, VirtuoPress. The anonymity of the author, combined with the replication of content across sister sites, gives the impression that no one is willing to take responsibility for material that contains inaccuracies and misrepresentations about the origins of a minority religion, specifically Draconic Wicca.
Your disclaimer also includes a statement that by using the website, readers “agree and acknowledge that information may change without notice.” This constitutes a browsewrap contract, which is generally unenforceable under US law due to the absence of affirmative user consent. I have not agreed to such a contract. Its presence raises serious concerns about the reliability of your content and suggests a lack of commitment to factual accuracy.
In addition, the article’s framing of a “modern dragon magic pop‑culture economy” is deeply troubling. By describing this as an “economy,” the article implicitly commercialises and commodifies grassroots, community‑oriented spiritual traditions that have developed organically over decades. These traditions are not commercial products, nor are they the intellectual property of any one individual. Presenting them as an “economy” positions Azura DragonFaether as a central economic actor in a space that she neither founded nor represents, and risks legitimising the monetisation of minority religious practices by someone whose claims are widely disputed.
The article also employs the phrase “the dragon disciplines,” a term that is both vague and strategically ambiguous. This phrasing obscures the fact that Azura DragonFaether has explicitly claimed to have founded multiple distinct spiritual paths—including The Draconic Path, Draconic Wicca, Dragon Alchemy, Draconianism, and other dragon‑centred traditions. By using such an imprecise term, the article avoids acknowledging the breadth of her claims while still implying that she is a pioneering figure across all dragon‑based spiritual practices. This rhetorical vagueness contributes to the erasure of established community histories and allows unsubstantiated claims to pass without scrutiny.
Although ForbesGlobalMusic is positioned as a music and entertainment platform, this article extends far beyond those domains. It inserts itself into an active global religious discourse and presents Azura DragonFaether as a “pioneer” of modern dragon‑based spiritual practices. This framing inadvertently amplifies claims that are widely disputed, poorly evidenced, and in many cases demonstrably false. The article’s lack of relevance to music raises further questions about its purpose and suggests that it may be part of a coordinated effort to legitimise a revisionist narrative that rewrites the history of dragon‑centred minority religions and spiritual practices.
Azura DragonFaether has repeatedly asserted that she founded multiple spiritual paths. These claims are contradicted by extensive community testimony, historical records, and verifiable evidence. Her self‑published “sources” on Patreon are overwhelmingly self‑referential, retroactive, or unrelated to the global communities she claims to have influenced. Brief appearances in online media—such as a few seconds in a BBC web documentary or a short clip in an Anthony Padilla YouTube video—do not constitute credible evidence of religious authorship or cultural pioneering.
The scale of community objection is substantial. A petition signed by hundreds of practitioners states unequivocally:
The petition includes numerous testimonies, screenshots, and documented evidence that directly contradict the narrative presented in your article. Seventeen detailed supporter statements further outline inaccuracies, misrepresentations, and concerns about the erasure of established community history.
It is also relevant that Azura DragonFaether is no longer a pagan practitioner, having publicly converted to an Abrahamic faith. Despite this, she continues to position herself as the authoritative voice on the origins of dragon‑based pagan practices. For months, she has teased forthcoming press coverage—including, it appears, your article—as a means of “verifying” her historical narrative. This behaviour has caused considerable anxiety within pagan and witchcraft communities, who fear that their traditions, histories, and collective memory are being overwritten by a single individual’s unsubstantiated claims.
This issue is not simply about one person’s self‑promotion. It concerns the accurate representation of minority religious communities and the ethical responsibility of media outlets to avoid amplifying misinformation. When reporting on contested religious history—particularly outside your usual area of expertise—there is a clear journalistic obligation to verify claims, present multiple perspectives, and avoid endorsing narratives that lack credible evidence.
Given the seriousness of these concerns, I respectfully request that ForbesGlobalMusic:
Review the article in light of your editorial policy and stated values
Reassess the credibility of the claims presented
Consider issuing corrections, clarifications, or an editorial note
Engage with established members of the pagan and witchcraft communities to ensure balanced and accurate representation
I trust that ForbesGlobalMusic values integrity, accuracy, and responsible journalism. I hope you will take these concerns seriously and act promptly to address them.
Yours sincerely,
[Your Name]