Every mother deserves to be with her baby. Yet in the dairy industry, it is standard practice to separate calves from their mothers within hours of birth. This causes stress and suffering for both — cows cry for days, and calves lose the natural bond they need for a healthy start.

Braum’s has always prided itself on doing things differently: owning its own dairy herd, avoiding growth hormones, and providing quality milk and ice cream for families across Oklahoma, Texas, and beyond. Now, it has the opportunity to lead the way in true humane dairy.

We are asking Braum’s to:

Stop the practice of immediate cow-calf separation.
Pilot a program where calves are allowed to stay with their mothers longer, nursing naturally.
Be transparent about animal welfare practices so consumers can feel good about supporting Braum’s.
By making this change, Braum’s can set a higher standard for compassion in dairy farming while still delivering the quality customers love.

Let’s show that consumers care — and that Braum’s can be the first major U.S. dairy brand to honor the sacred bond between mother and calf.

Sign now to ask Braum’s to lead with compassion.