Today (30th March 2016), the Facebook page of National Geographic Channel shared a picture of a bird nest containing four newly hatched birds. Link: https://www.facebook.com/natgeotv.india/photos/a.230026911415.178787.168747891415/10154589028776416/?type=3&hc_location=ufiPhotographing bird nests is a big no-no in the community guidelines. This is because a nest is a delicate nascent stage in the bird family. We don't want to disturb the parents into getting stressed and abandoning the babies. Also, we don't want to point out the nest to other predators. Thirdly, using bright flashes into those baby eyes can blind them for life. While we can be sure that the photographer at National Geographic captured this picture 'ethically', they have made an irresponsible choice by sharing this picture publicly. The comments section already shows many other enthusiasts sharing nest pictures in their innocent ignorance.  National Geographic are world leaders in wildlife content, and are in a position to create awareness about conservation. This act has undermined their position of responsibility.