On November 19th Jaguar Cars LTD announced their new branding. This apparent new look has been released to signify the future of the companies future. However it has utterly removed the heritage of this brand, ignored those who have gone before, and turned a British legend into a fashion brand, that is not true to its roots.

Those who have signed this petition are hereby requesting that this decision is changed, and that Jaguar Cars LTD listen to their customers, past and present, and return the brand to its heritage, luxury inspired, roots and bring back its previous image, and brand placement.