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Activision Blizzard, Inc. is an American video game holding company, renowned worldwide for developing and publishing numerous successful video games across different franchises. Originally established in 1979 as Activision, it later merged with Vivendi Games to form Activision Blizzard in 2008. The company's portfolio includes some of the gaming industry's most popular titles such as "Call of Duty," "World of Warcraft," "Diablo," "Candy Crush", and "Overwatch," contributing significantly to its status as a leading player in the gaming market. With its headquarters in Santa Monica, California, Activision Blizzard operates on a global scale with multiple subsidiaries under its belt and continues to impact the interactive entertainment sphere extensively.