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The Australian Competition and Consumer Commission (ACCC) is a regulatory authority established by the Australian government to enforce the Competition and Consumer Act 2010 and to ensure fair trading and consumer protection. The ACCC is responsible for promoting competition, fair trading, and regulating national infrastructure for the benefit of all Australians. Its principal role involves implementing guidelines to prevent anti-competitive behavior, resolving business disputes, and facilitating mandatory product recalls when necessary. Through these responsibilities, ACCC seeks to enhance the welfare of the Australian community.