Victory

Xfinity: Remove dangerous crib from the Xfinity Baby ad

222
Supporters

UPDATE: Xfinity has agreed to remove this image from their ad rotation at the encouragement of KID and with your support! To read their letter, click here. Thank you to everyone who signed and shared the petition!

Six-month-old Aiden never even had a chance to cry. Medical experts reported that Aiden died silently, suffocating on oxygen-depleted air in the corner of his crib, trapped by his crib’s bumper pad. His mother, only a few feet away, had no idea.

Aiden was not the first baby, nor will he be the last, to suffocate due to a seemingly harmless crib bumper pad. Although these bumpers are marketed – in a wide array of fashionably cute designs – to protect babies from injury, they have in many cases done quite the opposite. Child safety experts and government agencies across the country agree that crib bumper pads are at best a potential safety risk, and at worst; lethal to the babies they are meant to protect.

Xfinity’s commercial spotlighting a baby in his crib while the family’s old alarm system is crunching on chips is a catchy commercial. Xfinity is attempting to communicate the importance of ensuring the baby's safety, but Xfinity failed to demonstrate a safe crib to the public – instead they advertised a very unsafe crib.

Xfinity’s crib had toys, pillows and a bumper pad, which is becoming illegal to buy and sell in different cities in the U.S. The images of a happy child in a dangerous crib can confuse caregivers and give the impression that what is dangerous is actually safe. We cannot afford ads that make dangerous cribs seem normal.

Help Kids in Danger keep babies safe! Sign our petition to demand that Xfinity clear their crib of dangerous soft bedding and bumpers.

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    Kids in Danger started this petition with a single signature, and won with 222 supporters. Start a petition to change something you care about.