Shut down BlackjaguarWhitetiger
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I am sure that many are aware of an organisation called BlackjaguarWhitetiger.This "sanctuary" has made millions believe they are legitimate. We are here to tell you that they are far from it. There is no legal definition of a “sanctuary” in Mexico. There are only “private collectors” of big cats and Zoological Parks.
Black Jaguar White Tiger is registered as a “Zoological Entertainment Facility.” Therefore, and make no mistake about this, his facility is NOT a “sanctuary,” it is a ZOO.
Eduardo Serio is an ex LA Socialite who spent his years growing up in Hollywood rubbing shoulders with the rich and famous. He had shares in a company by the name of Social Reality Inc, a company worth over US$300million. Social Reality Inc is an Internet advertising and technology company. It specializes in developing tools that automate online advertising and digital marketing activities. Serio, according to Serio, sold his share portfolio to fund his Zoo. He is first and foremost, a savvy business man. He has NO knowledge or education or science background in animal husbandry, or big cat behavior and ecology. Nada.
He started as a “private collector” of big cats. First with a Jaguar, Cielo, then a lion, Karma and a tiger, Tieris. He shared his house in Monterrey with his three pets together with his co founder of the foundation and now ex girlfriend Rachel Brandt.
At that time, his social media accounts were private. His Instagram account consisted of cute videos of his three pets frolicking in swimming pools, playing in his house, with his friends, suckling pacifiers like babies, and chewing on inappropriate items which resulted in the death of Karma.
He hit upon the idea of making his Instagram public. Once he pushed that button, Black Jaguar White Tiger was thrust into cyberspace resulting in hundreds of thousands of followers in just a few days. The draw card being the “cutesy” videos of big cat cubs kept as pets in a mansion.
When he realized he was sitting on a “fame” goldmine, he upped the videos and started using the word “rescue.” You see, up until that point, he was using the word “adopt.” It just didn’t have the same impact, nor did it pull on the heartstrings of the public in the same way the word “rescue” did. Of course, as the sun rises and sets, his Instagram exploded to what it is today. Over 7 million followers, nearly all of them clueless and ignorant about the ethical management of captive wildlife. Black Jaguar White Tiger has turned into a cub petting empire.
PROFEPA and SEMARNAT have given him rescued circus cats. That is true, as there are NO other facilities available to house them other than zoos which are already filled to capacity. The officials were quite impressed with his fame and social media standing. Both government agencies have no idea about the ethical keeping of apex predators and have positioned Serio as Mexico’s foremost expert of big cats. Think about that. A man with no background, education or science.
Once BJWT was established, Serio began bringing in more and more cubs. ALWAYS small, nursing cubs. Even with the ban on circus animals, the number one cat “rescued” at BJWT is nursing cubs. If you all go far enough back in his Instagram feed, you’ll find numerous cubs, newborns still with their umbilical cords attached, accompanied with Serio’s bizarre reasons why he has “rescued” them. “The mothers abandoned them, the mothers can’t nurse them, they are runts, they are inbred and have problems.” This list of make believe reasons is regurgitated numerous times when new cubs appear. Same old story, different days. In essence, Serio is a private pet owner, who “claims” to have “rescued” dozens and dozens of big cat cubs, whom he has then used to induce people to follow his social media sites. Without these nursing cubs, Serio’s powerful presence on social media would not be what it is today. How is it that new born cubs magically appear, like clock work, when the previous batch has reached a certain age and can no longer be housed in the mansion? Please use your cognitive thinking when trying to search for an answer. Think about that.
Everyone must use an objective gaze when looking at conservation, and apply it here. What functional impact on the protection of wild jaguars does a video of a man pushing a jaguar cub around in a child’s push-car toy have? Nothing. That video is a video of a man playing with his pet. It has, literally, no effect on, or connection to, the protection of existing wild species. But Serio uses the hashtag #protectjaguars and claims that his video of himself playing with his pet somehow promotes “conservation”. This is his gimmick, his schtick. He claims to “raise awareness” via his social media, and yet the only awareness he raises is for his own interactions with his animals.In the public eye BJWT and Serio are the “new face” of conservation, which consists of giving cats a home once they’ve been rescued, but to those of us actively working in conservation–and trying desperately to get the public to care about WILD big cats currently living in wild habitats–Serio is nothing more than false advertising. Nothing he does, or says, helps WILD populations, and all the attention he gets comes from captive bred animals, which were captivity bred just so he could use them to get attention. He is literally actively ADDING to the problem of native big cats, while claiming to solve problems in the wild.
There is a long laundry list of questionable methods and practices at BJWT. The mixing of big cat species takes top spot. Here is a fantastic article describing this flawed practice Serio forces on his cats. Please educate yourselves: https://www.facebook.com/notes/bjwt-watchdog/why-idealistic-communes-are-both-legendary-and-almost-non-existent/2007238446165632/
Cub-petting is, by definition, something done for, and benefiting only to, the humans who are doing the petting. A big cat literally has no need to ever be held by human hands. This is the sort of objective gaze with which conservation must be viewed, with the questions of “How does this animal, and future wild populations benefit from what’s going on?” and “Is this being done for the animal alone?” always in the back of your mind. When you apply those questions to situations like very small cubs being used for photo props, or in situations where customers can pay to hold and play with them, the the fact that those cubs are being bred and produced solely to be used to make money through charging customers a price to play with them is obvious. In the case of BJWT, his celebrity friends are pushing the idea that handling big cats is a “normal” practice and does have conservation value. IT DOES NOT. BJWT HAS NO CONSERVATION VALUE WHATSOEVER.
Serio has inspired other foundations which are being actively established, such as Malkia Park in Slovakia, which interact with their cats just like Serio does, and whom Serio supports. But again, these places are breeding cats, and allowing the public to interact with them in order to make money, and they have, literally no impact on actual conservation, aside from the fact that they’re changing the public’s perception of it. People are now coming to think that to go to these parks, and play with the animals is supporting conservation of wild species. And just like the Tiger Temple in Thailand, which commodified their animals, together with other facilities which engage in these same practices, are damaging conservation efforts world wide. The greatest damage being done to wild animals today is the commodification of conservation.
We call on the Mexican environmental ministry and government to recognise the corruption and abuse that is prevalent throughout this zoo and act upon it. Additionally we ask for the help and influence of Non government organisations such as WWF to aid us in our fight to bring down this "sanctuary". We call on these people to mandate the following actions immediately :
1) Close BlackjaguarWhitetiger permanently and dismiss the management. Hire reputable, qualified staff to engage in the immediate care of the animals, OR alternatively find and relocate the animals to a proper sanctuary.
2) Increase funding and security to ensure all animals receive the proper diet, and medical attention necessary.
3) For any animal where rehabilitation is feasible to the point where the animal could survive in the wild, rehabilitation must take place under the direction of qualified experts, so that they can be released back into the wild.
4) Any animals with incurable, degenerative conditions, and that are in significant pain must be humanely euthanized based on the recommendation of veterinary experts.
5) Commission an enquiry with the view to identify the causes of the conditions and the zoo, and the prosecution of those responsible for the state of the animals.
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