It will be too costly for consumers. They notified their customers of this program revocation in the most shoddy method:

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Upcoming change to your Checking account.
The August statement for your Complete Advantage®, Custom Management® and/or Premium Membership® Checking account included a message about changes to your account that will be effective on November 14, 2011. For your convenience, we've summarized the changes below.

You can find the name of your checking account at the top of your monthly account statement.
What's changingClose

Complete Advantage Checking customers:

Effective November 14, 2011, the options to waive your Complete Advantage Checking account monthly service fee will change.

You can waive the $15 monthly service fee when you have three additional linked qualifying accounts/services (such as a Wells Fargo debit card, savings account, online banking or direct deposit) and one of the following:

Maintain $7,500 or more in combined balances in deposit or qualifying credit accounts OR
Maintain a linked Wells Fargo Home Mortgage

If you do not meet one of the above monthly service fee waiver options, this fee can be discounted by $2 per month when you set up and receive online statements for this account.

Custom Management Checking customers:

Effective November 14, 2011, the options to waive your Custom Management Checking account monthly service fee will change.

You can waive the $10 monthly service fee when you have three additional linked qualifying accounts/services (such as a Wells Fargo debit card, savings account, online banking or direct deposit) and one of the following:

Maintain a qualifying monthly direct deposit of $500 or more1, OR
Maintain $1,500 minimum daily balance, OR
Maintain a monthly automatic loan payment from this Package checking account to a Wells Fargo home equity/personal loan or line of credit, or Wells Fargo Home Mortgage loan

If you do not meet one of the above monthly service fee waiver options, this fee can be discounted by $2 per month when you set up and receive online statements for this account.

Premium Membership Checking customers:

Effective November 14, 2011, the options to waive your Premium Membership Checking account monthly service fee will change.

You can waive the $15 monthly service fee when you have three additional linked qualifying accounts/services (such as a Wells Fargo debit card, savings account, online banking or direct deposit) and one of the following:

Maintain a qualifying direct deposit of $750 or more1, OR
Maintain $5,000 or more in combined balances in deposit or qualifying credit accounts, OR
Maintain a monthly automatic loan payment from this Package checking account to a Wells Fargo home equity/personal loan or line of credit, or Wells Fargo Home Mortgage loan

If you do not meet one of the above monthly service fee waiver options, this fee can be discounted by $2 per month when you set up and receive online statements for this account.
What you may need to doClose

Automatic transfers are no longer available to waive the monthly service fee on Complete Advantage, Custom Management and/or Premium Membership Checking accounts. Please review the new monthly service fee waivers carefully as it may be necessary for you to take action to ensure your account is not assessed a monthly service fee.
What isn't changingShow Details

If you have questions, or would like to receive a free financial review to see if you have the right accounts and services to meet your financial goals, please contact your local banker or call us at 1-800-TO-WELLS (1-800-869-3557), 24 hours a day, 7 days a week.

1 A qualifying direct deposit is a direct deposit of your salary, pension, Social Security, or other regular monthly income, electronically deposited to your account by your employer or an outside agency. Transfers from one account to another, or deposits made at a banking location or ATM, do not qualify as a direct deposit.

Wells Fargo Bank, N.A. Member FDIC.