Stop Taco Johns use of the term "Taco Tuesday's"
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Stop this madness! Stop this throne of lunacy. As a Mexican I am deeply and emotionally scarred at the unjust appropriation of our beloved Tacos. Our ancestors who were slaughtered by the Spaniards have fought the good fight and have kept tacos alive for milenia. Only to face a new enemy. One with little scruples and no shame. TACO JOHNS. These taco theives have appropriated my beloved taco. Who wouldn't want to trademark taco tuesdays or wednesdays or fridays for that matter. They're practical and delicious. A delicacy I won't go into describing because I would need thousands of words to scratch the surface of their beauty. Tacos are synonymous with Mexican cuisine. They should be available for everyone. The taco predates the arrival of Europeans in Mexico. There is anthropological evidence that the indigenous people living in the lake region of the Valley of Mexico traditionally ate tacos filled with small fish. Writing at the time of the Spanish conquistadors, Bernal Díaz del Castillo documented the first taco feast enjoyed by Europeans, a meal which Hernán Cortés arranged for his captains in Coyoacán.
Should the average person drive down the street in their hometown and see a tavern advertising "Taco Tuesdays!", that person is not going to think of Taco John's at all, let alone wonder whether there was some kind of affiliation. Taco Johns is a disgrace and they've dared to call down the most savage of wars. The war against tacos. Violent reprisal has been sworn.
Taco John’s executives would really like you to stop using the phrase Taco Tuesday, if you please. Because by some ungodly power of alliteration, nothing sells tacos like Taco Tuesday, and Taco John’s executives desperately want to hold on to their invention.
But did they invent it?
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