Confirmed victory
Petitioning VP, Corporate Strategy Kevin A. Mayer and 6 others

Walt Disney Company: Stop Trademark of "Dia de los Muertos."


Please help me by signing this petition asking Disney to stop trademarking “Dia de los Muertos”.  Right now Walt Disney Company is trying to appropriate and exploit Mexican religion and culture by trademarking “Dia de los Muertos."  

Dia de los Muertos is a religious observance during which Mexican people, and particularly native peoples, in Mexico, the United States, and abroad, honor ancestors and loved ones who have died. This important religious, spiritual, and cultural observance pre-dates the invasion of Mexico by the Spanish. We celebrate these sacred days and honor our deceased loved ones by making altars and placing offerings of food such as pan de muertos baked in shapes of skulls and figures, candles, incense, yellow marigolds known as cempaxochitl, and offering prayers and the smoke of copal. Disney's proposed trademarks would negatively affect the livelihood of bakers, the work of artists and craftspeople, and of writers and educators.

Our spiritual traditions are for everyone, not for companies like Walt Disney to trademark and exploit. I am deeply offended and dismayed that a family-oriented company like Walt Disney would seek own the rights to something that is the rightful heritage of the people of Mexico.

I urge Robert A. Iger, Chairman/CEO and the entire Board of Directors to stop the procedure seeking trademark applications and their attempt to secure ‘Dia de los Muertos’ across multiple areas.

Please join me in making sure this important religious and cultural tradition is protected. Sign the petition and share it with your friends and allies!

Letter to
VP, Corporate Strategy Kevin A. Mayer
VP, General Counsel Alan N. Bravernman
Executive Vice President, Corporate Communications Zenia B. Mucha
and 4 others
Attorney of Record, Trademarks Kevin Daley
Board Member, La Opinion Monica C. Lozano
Chairman and CEO, Walt Disney Company Robert A. Iger
The Walt Disney Company
I am deeply dismayed by the actions of the Walt Disney Company in seeking trademark applications in an attempt to secure ‘Dia de Los Muertos’ across multiple areas. Dia de Muertos, or ‘Day of the Dead, is a traditional Mexican festivity with roots going back to pre-hispanic times and belongs to the Peoples of Mexico.

This is cultural appropriation and exploitation at its worst. You are a family-oriented company whose offerings are enjoyed by many. Please do not tarnish your reputation by continuing these reprehensible actions.

Dia de los Muertos is the sacred heritage of the Peoples of Mexico -- not a commodity!

Grace Sesma started this petition with a single signature, and won with 21,419 supporters. Start a petition to change something you care about.