Virgin Active: Bring Back Guaranteed Weekly Rewards
The Issue
To Virgin Active South Africa’s Executive Leadership and Rewards Team
Restore a guaranteed, meaningful reward whenever a member achieves their weekly fitness goal, including Nu and Kauai vouchers
Virgin Active’s weekly rewards gave members a simple, motivating incentive: meet your goal and earn something tangible. Those small, regular rewards became a valued part of our memberships and fitness routines.
The 2026 Rewards overhaul removes that certainty.
Virgin Active’s own FAQs confirm that completing a weekly goal no longer guarantees a reward. After the introductory stage, even a Spin to Win opportunity is typically earned only every fourth successful week, with choice rewards reserved for milestones.
Members can therefore keep meeting their weekly goals without receiving the dependable benefit they previously enjoyed.
The new terms also allow the probabilities and expected values of randomised rewards to differ between members, using factors including engagement history and membership type. Members deserve to understand how their rewards are determined.
For us, this change reduces the value of our memberships and weakens an incentive that helped us exercise consistently. Personalised goals, digital recognition and occasional prizes do not replace the practical value of a reliable weekly reward.
We call on Virgin Active to:
- Restore guaranteed weekly rewards for eligible members who achieve their weekly goals, with a meaningful choice that includes Nu and Kauai vouchers or equivalent benefits.
- Make spins and competitions additional benefits, rather than replacements for earned weekly rewards.
- Publish clear reward rules, including voucher values, eligibility, expiry periods and the probabilities applying to any randomised rewards.
- Give a substantive public response within 14 days of receiving this petition, setting out whether weekly rewards will return and when.
We value our clubs and the people who work in them. We want Virgin Active’s leadership to listen and restore a benefit that members valued.
How Virgin Active responds will inform our decisions about renewing our memberships and recommending its clubs.
Reward our consistency. Restore weekly value.
Sign and share this petition to help bring back guaranteed weekly rewards.
16
The Issue
To Virgin Active South Africa’s Executive Leadership and Rewards Team
Restore a guaranteed, meaningful reward whenever a member achieves their weekly fitness goal, including Nu and Kauai vouchers
Virgin Active’s weekly rewards gave members a simple, motivating incentive: meet your goal and earn something tangible. Those small, regular rewards became a valued part of our memberships and fitness routines.
The 2026 Rewards overhaul removes that certainty.
Virgin Active’s own FAQs confirm that completing a weekly goal no longer guarantees a reward. After the introductory stage, even a Spin to Win opportunity is typically earned only every fourth successful week, with choice rewards reserved for milestones.
Members can therefore keep meeting their weekly goals without receiving the dependable benefit they previously enjoyed.
The new terms also allow the probabilities and expected values of randomised rewards to differ between members, using factors including engagement history and membership type. Members deserve to understand how their rewards are determined.
For us, this change reduces the value of our memberships and weakens an incentive that helped us exercise consistently. Personalised goals, digital recognition and occasional prizes do not replace the practical value of a reliable weekly reward.
We call on Virgin Active to:
- Restore guaranteed weekly rewards for eligible members who achieve their weekly goals, with a meaningful choice that includes Nu and Kauai vouchers or equivalent benefits.
- Make spins and competitions additional benefits, rather than replacements for earned weekly rewards.
- Publish clear reward rules, including voucher values, eligibility, expiry periods and the probabilities applying to any randomised rewards.
- Give a substantive public response within 14 days of receiving this petition, setting out whether weekly rewards will return and when.
We value our clubs and the people who work in them. We want Virgin Active’s leadership to listen and restore a benefit that members valued.
How Virgin Active responds will inform our decisions about renewing our memberships and recommending its clubs.
Reward our consistency. Restore weekly value.
Sign and share this petition to help bring back guaranteed weekly rewards.
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Petition created on 27 October 2026