Frances Black, Gabriella Kountourides & Laura FerrisLeeds, United Kingdom
Nov 16, 2014
Victoria's Secret changed the wording of their advertisements for their bra range Body from 'The Perfect 'Body'' to 'A Body For Every Body'. They changed the wording online, and in stores they took down posters bearing the original wording. Victoria's Secret listened to the public and made a positive change, although we received no apology or statement. This is still an incredible achievement! We are overjoyed. Thank you so much to every single person that signed this petition, shared it and helped the spread the message of our campaign! Let's hope advertisers get the message that body-shaming is never ok!
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