This is important because the youth of our country need to learn about the health risks related to high meat consumption, not just on animals, but on ourselves as well. Choosing more meat alternatives in our diet can benefit our health (lower the risk of obesity, heart disease, E. Coli outbreaks etc.), benefit the welfare of animals (lower the amount of death, disease, abuse etc.), and increase the organization's moral integrity, as they make a positive impact on the world.