P.Louise products are widely loved for their creative formulas, playful packaging, and sweet scents. However, many of these same qualities strongly attract children and young teens — even though the brand is officially marketed to adults.

 

Some P.Louise products include foul, aggressive, or sexualised language in their names. When such language appears on packaging that clearly appeals to younger audiences, it raises concerns for parents, carers, and older siblings.

 

Children today are already overexposed to adult language and themes. Makeup can be a fun, creative, age-appropriate activity — but only when it does not normalise language that is unsuitable for children.

 

We are calling on P.Louise to:

 

-Remove or revise product names containing foul or explicit language

 

-Introduce neutral naming alternatives for existing products

 

-Be more mindful of the large number of under-18 consumers engaging with the brand

 

 

This petition is not against makeup, creativity, or self-expression. It is a call for responsible branding when products clearly appeal to girls of many ages.

 

By signing this petition, we ask P.Louise to take accountability and ensure their products remain fun, inclusive, and respectful for all audiences.

 

Sign if you support age-appropriate language in beauty branding.