Florida’s broader economic health and tourism sector are facing an unnecessary downturn. Recent state data reveals that Canadian visitation dropped by nearly 14% during the first half of the year, deepening a persistent trend away from U.S. travel.

 Because Canadian snowbirds and visitors traditionally pump billions of dollars into our local communities, this steep decline is directly hurting statewide occupancy, local small businesses, and the livelihoods of thousands of Floridians.

​Ongoing trade disputes, tariffs, and aggressive political rhetoric coming from Washington—including remarks from Donald Trump targeting our northern neighbors—have created a hostile climate that is actively driving Canadian tourists to vacation elsewhere. Florida’s economy cannot afford to pay the price for federal political posturing and cross-border tension.

​We urge Governor Ron DeSantis to take immediate action by speaking directly with Donald Trump and federal leaders. State leadership must work to de-escalate trade rhetoric, repair cross-border trust, and signal clearly that Canadian travelers are valued and welcomed partners in the Sunshine State. Please step in to protect Florida's economic stability and vital tourism industry before the upcoming season suffers further damage.