In recent years, Coca-Cola has come under scrutiny for its ties to political figures and organizations that promote discriminatory policies, particularly those affecting the LGBTQ+ community and marginalized ethnic groups. By maintaining a business relationship with a company that outwardly supports these figures and their agendas, companies like Disney contradict their own values of inclusivity and diversity. 

Disney is a globally recognized brand known for its commitment to progress and acceptance. With a vast audience ranging from young children to adults, Disney has the unique opportunity to stand firmly against hate by reassessing its partnership with Coca-Cola and choosing instead to support a soft drink supplier that aligns with its values promoting diversity, equity, and inclusivity (DEI).

Coca-Cola has contributed financially to political campaigns that have directly opposed LGBTQ+ rights and supported racially prejudiced policies. For instance, their financial ties with Donald Trump, known for his divisive rhetoric and policy-making, starkly contrast the inclusive environment that Disney strives to create. The continued alliance with Coca-Cola not only raises questions about Disney’s commitment to DEI but also inadvertently supports the same policies and views Disney publicly opposes.

By boycotting Coca-Cola and selecting a partner company that actively supports DEI initiatives, Disney can take a powerful stand against discrimination. This move would set an industry example, reinforcing to its audience and employees that it is a company where everyone belongs, regardless of their sexual orientation, race, or identity.

Encourage Disney to demonstrate the courage and leadership expected of a company of its stature. Disney should take this opportunity to align its partners with its core values, thereby influencing positive change within the industry and the community at large.