Urge Comcast and NBCUniversal to Revive the Universal Kids Channel

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The Issue

I am an impacted individual who has been significantly affected by the sudden closure of Universal Kids at midnight ET on March 6, 2025. Despite having programs scheduled up till 6am ET, the channel was officially shut down after an interstitial musical segment from Norman Picklestripes. This closure was further affirmed as Universal Kids' official website was redirected to the Universal Kids Resort website earlier on the day of shutdown. As a fervor viewer and follower, it was heartbreaking to see Universal Kids' YouTube channel privatizing all its videos, thus wiping away a key space where millions had engaged with their content.

Though the TV channel was considered lowly-rated by some, the YouTube channel of Universal Kids painted a different picture. It was home to multiple videos with viewership crossing the 10 million mark, proving that there was a vibrant and engaged community of viewers. Universal Kids offered unique and tailored content that millions across the world appreciated, and this community, scattered as it is now, yearns for the return of its beloved channel.

Strategic Plan for Channel Provider Distribution

To ensure the revived Universal Kids channel achieves maximum nationwide reach, supporters must mobilize and pressure television providers using this synchronized channel allocation framework.

1. Provider Target Mapping

Supporters should reference this exact channel deployment plan when contacting customer service departments and executives:

  • DirecTV: Demand the network launch on Channel 295 (HD), completely replacing MeTV Toons.
  • AT&T U-verse TV: Request placement on Channel 337 (SD) and Channel 1337 (HD).
  • Verizon FiOS: Request placement on Channel 263 (SD) and Channel 763 (HD).
  • Charter Spectrum & Comcast Xfinity: Demand providers Check Your Local Listings to assign regional digital basic tier slots.
  • Streaming Platforms: Target FuboTV, YouTube TV, and Hulu + Live TV to include the channel in their base family packages.

2. Supporter Action Steps

  • Submit Formal Requests: Use the provider chat systems, community forums, and customer support lines to log official channel requests using the specific channel numbers listed above.
  • Executive Escalation: Tag the official corporate social media handles of Comcast, NBCUniversal, and DirecTV on public platforms to amplify visibility.
  • Coordinate Mass Call-In Days: Organize specific days via petition updates where all signers call their respective providers simultaneously to overload demand logs.

3. Value Proposition for Providers
When communicating with providers, emphasize these three key commercial justifications:
Built-In Audience: Millions of families are looking for safe, high-quality children's programming backed by the extensive NBCUniversal library.
Content Substitution: On systems like DirecTV, swapping out niche networks on Channel 295 provides a seamless transition without disrupting existing channel numbers. [1, 2]
Subscriber Retention: Offering robust family-friendly packages reduces subscriber churn to standalone streaming applications. [1, 2]

Universal Kids Original Shows:

  • Floogals
  • Nina's World
  • Ruff-Ruff, Tweet and Dave
  • The Chica Show
  • Astroblast!
  • Terrific Trucks
  • Dot.
  • The Ollie & Moon Show
  • Kody Kapow
  • The Big Fun Crafty Show
  • Norman Picklestipes
  • Remy & Boo
  • Where's Waldo?
  • Powerbirds
  • Top Chef Junior
  • The Noise
  • Beat the Clock
  • Life Hacks for Kids: On the Road
  • Junk Drawer Magical Adventures
  • America Ninja Warrior Junior
  • Bajillionaires

 Universal Kids Acquired Shows:

  • Masha and the Bear
  • Go Jetters
  • Cocomelon
  • The Adventures of Puss in Boots
  • Trolls: The Beat Goes On!
  • All Hail King Julien!
  • The Mr. Peabody & Sheman Show
  • Dinotrux
  • Home: Adventures of Tip & Oh


We strongly implore Comcast and NBCUniversal to consider the viewership community as they reassess the future of Universal Kids (2019-2025 rebrand). The channel served as a haven for many viewers, and its return could rekindle that sense of community among millions globally. In bringing back Universal Kids, Comcast and NBCUniversal have the chance to restore a cherished platform that was more than just a TV channel for many of us.

Please, heed our collective call for the revival of Universal Kids. We ask you to sign this petition to lend your voice to our cause.

avatar of the starter
Marcellous ShawPetition StarterVideos, Pictures, Tweeting, Internet, Education

The Decision Makers

Matt Strauss
Matt Strauss
Chairman, NBCUniversal Media Group

Supporter Voices

Petition Updates