It is simply appalling to find this hanging on the racks in stores all over the country. This promotes eating disordered behavior and unhealthy body image. Even the way it is advertised is promoting unhealthy standards of beauty. It suggests if you "eat less" you will be beautiful. This needs to stop. Struggling with an eating disorder myself, I find this incredibly triggering and it makes me mad. Why would someone ever promote this lifestyle. It is a living hell, yet the media tends to glorify the perks of restricting your food intake to younger and younger girls. And people wonder why eating disorders are on the rise. There is enough pressure as it is in a society which emphasizes the need to be skinny. Beauty doesn't have a weight limit. It's time to stop pushing the boundaries just to make a profit, this disease is fatal and it needs to be taken seriously. This needs to stop.
Urban Outfitters has also released a shirt that reads, "Are You Sick Enough?" in London. This is out of hand.