My son, Aidan, died from an opioid overdose in 2015. Since then, I've been advocating to erase the shame and stigma around substance use disorder (SUD). I am a fan of Urban Decay's makeup products, however, I am not a fan of their marketing and product naming strategy. I've tried to ignore product names like "Kush", "Uncut", "Laced", "Mainline", and "Junkie." But, today, I received an e-mail after placing an order and it said,"It just takes one or two hits to become a UD Junkie." This is your chance to revolutionize your product line and come up with something fresh, something that doesn't glamorize drug use and SUD. This is your opportunity to take a stand and raise the bar for corporate involvement. Over 192 people die from the drug epidemic every single day. Why make substance misuse sound stylish or fashionable?