Upgrade the USPS Slogan to "Pushing the Envelope"


Upgrade the USPS Slogan to "Pushing the Envelope"
The Issue
As a long-standing and passionate supporter of the United States Postal Service (USPS), I have been devoted to its brand and its unwavering commitment to service. I believe it's high time we reenergize and invigorate our beloved USPS, making our support known. It can start with a simple change - the slogan to "Pushing the Envelope".
The USPS, established in 1775, has long stood as an integral part of our nation's infrastructure. Yet, in the rapid growth of digital communication, our beloved USPS has found itself struggling to maintain relevance. Today, the USPS handles nearly 48% of the world's mail volume, a 1.2% decrease since 2010. (source: Universal Postal Union, 2019). An easy, cost-effective way to revitalize the brand is by updating their slogan. "Pushing the Envelope" carries a two-fold meaning. Firstly, it emphasizes the USPS's primary function—delivering physical mail. Secondly, it symbolizes the organization's commitment to innovation and progress.
Changing the USPS slogan will not only be a fresh update for the institution but will also serve as a testament to its resilience, modernization, and continued dedication to providing communication avenues across the nation. We, the fans and appreciative beneficiaries of the USPS, request the proper authorities to consider our petition seriously.
The USPS, by embracing this new slogan, can set a precedent for governmental bodies—adapting and reinventing, without losing sight of their mission. Our simple appeal is to change the USPS slogan to "Pushing the Envelope," not merely as a surface-level marketing slogan but as a mission statement driving innovation.
Help us by signing this petition today. Let's push the envelope together!

80
The Issue
As a long-standing and passionate supporter of the United States Postal Service (USPS), I have been devoted to its brand and its unwavering commitment to service. I believe it's high time we reenergize and invigorate our beloved USPS, making our support known. It can start with a simple change - the slogan to "Pushing the Envelope".
The USPS, established in 1775, has long stood as an integral part of our nation's infrastructure. Yet, in the rapid growth of digital communication, our beloved USPS has found itself struggling to maintain relevance. Today, the USPS handles nearly 48% of the world's mail volume, a 1.2% decrease since 2010. (source: Universal Postal Union, 2019). An easy, cost-effective way to revitalize the brand is by updating their slogan. "Pushing the Envelope" carries a two-fold meaning. Firstly, it emphasizes the USPS's primary function—delivering physical mail. Secondly, it symbolizes the organization's commitment to innovation and progress.
Changing the USPS slogan will not only be a fresh update for the institution but will also serve as a testament to its resilience, modernization, and continued dedication to providing communication avenues across the nation. We, the fans and appreciative beneficiaries of the USPS, request the proper authorities to consider our petition seriously.
The USPS, by embracing this new slogan, can set a precedent for governmental bodies—adapting and reinventing, without losing sight of their mission. Our simple appeal is to change the USPS slogan to "Pushing the Envelope," not merely as a surface-level marketing slogan but as a mission statement driving innovation.
Help us by signing this petition today. Let's push the envelope together!

80
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Petition created on January 18, 2025