Dear Unity Technologies Leadership Team,

We are writing to express our deep concern regarding the recent pricing changes announced today, and to address the issues surrounding the current CEO, John Riccitiello. We believe that a reconsideration of these decisions is essential for the long-term health and reputation of Unity Technologies.

Revert Pricing Changes:

Community and Innovation: Unity Technologies has thrived due to its vibrant and innovative community. The recent pricing changes risk alienating many independent developers and small studios who have contributed significantly to Unity's success. By revising these changes, Unity Technologies can reassert its commitment to fostering innovation and supporting aspiring developers.

Accessibility and Inclusivity:

The pricing changes have the potential to create barriers for entry, discouraging new talent from entering the field. Unity has always been celebrated for its accessibility, and it is crucial to maintain this ethos. By reverting the pricing changes, Unity Technologies can continue to be a platform for all, regardless of their financial resources.

Loyalty and Trust:

Unity's community has supported the platform through thick and thin. These sudden pricing shifts erode trust and loyalty. Reverting the changes will signal that Unity Technologies values its long-standing relationships and is willing to listen to its users.

CEO Leadership:

Ethical Concerns: Recent allegations of predatory practices and insider trading have raised significant ethical concerns surrounding John Riccitiello's leadership. Unity Technologies must maintain the highest ethical standards, and these allegations cast a shadow on the company's reputation.

Stakeholder Confidence: The CEO plays a pivotal role in maintaining investor and stakeholder confidence. The allegations against Mr. Riccitiello have the potential to damage Unity Technologies' standing in the eyes of shareholders and the broader business community.

Strategic Vision:
It is essential for Unity Technologies to have a leader who can chart a course for the company's future that is based on ethical principles, innovation, and long-term growth. A new leader may bring fresh perspectives and strategies that can benefit the company.

In conclusion, we urge Unity Technologies to revisit its recent pricing changes and thoroughly investigate the allegations surrounding the CEO. By doing so, Unity Technologies can reaffirm its commitment to its community, its ethical values, and its long-term success. This is a pivotal moment for the company, and the decisions made now will shape its future trajectory.

Thank you for considering our concerns. We hope that Unity Technologies will take the necessary steps to address these issues promptly and transparently.

Sincerely,

The Unity Dev Community