4,730 people have signed the petition to date and Streets have responded today from the Consumer Relations Department: "We take the health and safety of our consumers very seriously and all of our products meet stringent safety requirements as defined by Australian and New Zealand laws and regulations. Annatto is a natural food colouring ingredient that is used in very small amounts in a range of our ice cream products. The ingredient has been approved for use under the Food Standards Code and is a commonly used ingredient in food and beverage products in Australia and around the world." They are clearly not listening. How many people will it take? Please sign if you haven't yet. Here is our response "Your corporate response is very disappointing. Manifestly you are not taking ‘very seriously’ the complaints of your customers if you ignore 5,000 of them who bother to tell you there is a real problem. The government safety assessment of annatto 160b ignores all the symptoms that people are reporting yet still approved the additive. To me this suggests a fault with the assessment process, not that consumers are wrong. Unilever Australasia and Streets are missing a commercial opportunity here by avoiding this issue, so the petition will continue to run until you actually do listen. After all, a safe alternative natural colour exists, it just costs a little more." Dr Howard Dengate for the Food Intolerance Network