Toys shape the way children see the world, so let's have THEM decide what they want to play with. A little girl should feel like she can play with trucks and a little boy should feel like he can play with dolls if they want to! Toy stores, stop separating your toys into "boys" and "girls" sections, it's totally unnecessary.
Read for more info: http://msmagazine.com/blog/2013/06/05/kids-toys-more-gendered-than-ever/ ;
Disney's section for "boys' toys": http://www.disneystore.com/toys/boys/mn/1000208+1000762/ and "girls' toys": http://www.disneystore.com/toys/girls/mn/1000208+1000763/
Target's toy section: http://www.target.com/c/toys/-/N-5xtb0#?lnk=L1L2_Kids_0512_X0Y2W4|X0Y2W4&intc=1055558|null ;
Toys "R" Us: http://www.toysrus.com/shop/index.jsp?categoryId=2255956 ;
If you see any other big toy stores that separate by gender, let us know and we'll add it to the list!
- Chairman and Chief Executive Officer, The Walt Disney Company
- Chairman and CEO of Toys "R" Us, Inc.
Gerald L. Storch
- President, CEO and Chairman of the Board of Target Corporation
Gregg W. Steinhafel
Stop separating toys on your website into "boys" and "girls" toys. Toys shape the way children see the world, so let's have THEM decide what they want to play with.
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