Right now, poultry industry leaders are converging in Atlanta to talk sustainability and animal welfare -- and Tyson Foods is a featured speaker. So Compassion Over Killing has launched mobile ads telling the chicken industry titan to be a true leader in these areas by ditching cruelty & shifting to plant protein. Fly the message home TODAY: Send Tyson’s Raised & Rooted brand a quick Facebook message urging it to dish out vegan protein! 

Today’s “First Annual Meeting of the International Poultry Welfare Alliance and the U.S. Roundtable for Sustainable Poultry & Eggs” features a talk by Leigh Ann Johnston, Tyson’s Director of Sustainable Food Strategy. Yet Tyson is far from a leader in sustainability and animal welfare, as it has failed to address the atrocities documented in COK’s recent investigation and continues to raise and slaughter billions of animals every year, wreaking havoc on the environment.

Despite recent progress, such as investing in vegan seafood company New Wave Foods, the poultry company hasn’t offered a single vegan option in its new “plant-based” brand, Raised & Rooted--and it continues to treat birds with egregious cruelty by breeding them for painful rapid growth. COK’s investigation exposed the devastating effects of this cruel genetic manipulation for extremely fast, unnatural growth: Birds languished from a variety of illnesses and deformities, and many couldn’t walk because of debilitating leg injuries. At under two months old, these baby birds were already crippled—and trapped inside their own morbidly obese bodies.

It’s clear that Tyson is beginning to take notice of the growing demand for ethical options, but refuses to sever ties with the barbaric meat industry. So COK has launched our geotargeted mobile ads around the venue in Atlanta, telling Tyson that cruelty won’t fly!

We need YOUR voice: Tell Tyson that consumers are flocking from animal ag’s cruelty and toward compassionate vegan options! Send a quick, polite message to Tyson’s Raised & Rooted brand, asking when it will offer fully vegan options. Here’s a sample to get you started: “You’ve started making progress, but consumers want fully vegan protein, Tyson! When will you dish out a vegan Raised & Rooted option?”

Thanks for helping us spread compassion for farmed animals!