JOIN IN: We flocked to the Chicken Marketing Summit, taking place at Disney World, today with a mobile billboard letting tourists know that Tyson Foods is the unhappiest place on Earth for birds! Fly the message home by tweeting at Tyson: http://bit.ly/2Lhi0GE! Compassion Over Killing’s mobile billboard is circling the massive poultry industry event all day Monday with a haunting image from our 2017 investigation exposing egregious abuse and the devastating effects of rapid growth in birds in Tyson’s supply chain--along with the text: “Tyson Foods: The unhappiest place on Earth for birds.” Further stretching the wingspan of the campaign are COK’s geotargeted mobile ads, dispatched to hundreds of cell phones in the area, with the message that Tyson’s cruelty won’t fly! Tyson’s birds are bred to grow so unnaturally large, so quickly that they can suffer heart attacks and their fragile legs often collapse under their own morbidly obese bodies -- all before they’re even two months old! And although the poultry giant has taken some promising steps by increasing its investment in cruelty-free plant protein maker Beyond Meat and creating its own line of plant-based bowls to launch soon, it has yet to address this major source of suffering. Fortunately, consumers are waking up to the cruelty behind Tyson’s closed doors--and flocking toward compassionate plant protein. So while industry leaders, including a speaker from the titan of the industry itself, are converging to discuss how to “survive and thrive” during this “disruption” of business-as-usual, COK’s ads are encouraging consumers to “disrupt Tyson’s cruelty” by visiting TysonTruth.com. Tell Tyson the only way it can thrive is by distancing itself from these atrocities and joining the plant-powered future! Use our sample tweet below or click here: http://bit.ly/2Lhi0GE! SAMPLE TWEET: The only way to “survive and thrive,” @TysonFoods, is by ending cruel rapid growth in birds and shifting to compassionate plant protein! Disrupt Tyson’s cruelty: TysonTruth.com via @TryVeg #ChickenSummit