TAKE ACTION NOW: Join us in telling Tyson that cruelty won’t fly! Today, Compassion Over Killing flocked to Arkansas’ annual Poultry Festival, sponsored by Tyson Foods, to urge the poultry giant to end cruel rapid growth in birds and shift to plant protein--and a plane really flew the message home with a banner overhead. Join in TODAY by clicking here: (http://bit.ly/ContactTyson)! COK volunteers heated up the pressure on Tyson at the Poultry Festival’s annual BBQ, taking place just outside of Tyson’s hometown in Arkansas, with signs reading “Tyson’s cruelty won’t fly!” and “Shift to plant protein!” Meanwhile, a plane circled above the nearly 5,000 attendees of the event, inviting them to visit TysonTruth.com to learn about the suffering of hundreds of millions of birds for Tyson’s products each year. Further stretching the wingspan of today’s campaign were geo-targeted mobile ads throughout the Northwest Arkansas area, inviting residents to join the more than a quarter million of you who are calling for change for chickens. COK’s 2017 investigation exposed egregious animal abuse and the devastating effects of rapid growth in birds in Tyson’s supply chain. Tyson’s birds are bred to grow so unnaturally large, so quickly that they can suffer heart attacks and their fragile legs often collapse under their own morbidly obese bodies -- all before they’re even two months old! Although the poultry giant has taken some promising steps by increasing its investment in cruelty-free plant protein maker Beyond Meat and creating its own line of plant-based bowls to launch soon, it has yet to address this major source of suffering for birds. JOIN US TODAY: Click here (http://bit.ly/ContactTyson) to send a direct message to Tyson that cruelty won’t fly! Use our sample below or your own polite message. SAMPLE MESSAGE: Tyson, consumers are flocking from cruelty and toward plant protein! Compassion Over Killing’s investigation of a Tyson contract farm exposed egregious abuse and the devastating effects of rapid growth in birds; yet Tyson has taken no meaningful steps to address this massive source of suffering. This cruelty won’t fly: End crippling rapid growth and shift to plant protein! http://TysonTruth.com